STORE CONCEPT AND TOUCH SCREENS

(edited on photoshop)

Keeping in mind Marni’s target market, playful brand character and creative, colorful style code, as well as its appreciation of art -embedded in most of its designs and retail spaces-, I thought of maintaining the store’s minimalist elegance and sophistication, while also including certain decorative elements –colored metallic or PVC pots -, wooden structures and rails that would go with the  theme and thus with the collection.

The store concept and interior, designed by architect Paul Coudamy, will be displayed in Marni’s different flagship stores, such as the one in Milan in Via Montenapoleone; it will support the brand’s identity and will be coherent with Marni’s philosophy, core values and interest for crafts, materials and furniture design. This space will provide clients with a calming environment, unique in-store experience where the eye-catching and colorful clothes will stand out. The store will also be more accessible and appealing to younger audiences.

TOUCH SCREENS:

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