RURAL UTOPIA

Trend customized to suit Marni’s identity and target consumer profile; it includes a series of colors, textiles, prints and specific silhouettes which relate to the rural life, nature and the countryside -earth colors and warm tones combined with cool tones, baked yellows and moss greens, organic volumes, bright and contrasting prints.

This concept for the new Marni SS19 collection aims to create a certain connection with the consumer and emphasize the vivid colors and peacefulness of thecountryside in contrast to the noisy, hectic urban lifestyle, through various promotional images, the store concept/shopping experience, art installation and through visual content on the different social media channels.