LOEWE, as Marni, is very engaged and invested in the world of arts and crafts: Loewe organised a Craft Price competition and exhibition of the selected works in London. This targeted a specific audience, in the creative world and mainly a mature audience. The brand also created various publications and magazines about Loewe’s history and heritage, and organised many events and projects that involved collaborations with artists from around the world (for example in the recent project Loewe Blankets, conceived by the current creative director Jonathan Anderson). These are other ways of creative marketing