Marni promotes itself through its online store, website and social media presence, diverse events and select advertising. As I could observe,Marni is a brand with a considerable international presence, due to the number of stores available worldwide in different countries and continents. However it has lower social media recognition comparing to other internationally established luxury brands or competitors in the same market area. Compared to its competitors such as MiuMiu or Chloé, the number of followers of Marni’s twitter, Instagram and other platforms is lower and there are not as many editorials with their products and collections. However, the brand is more engaged in art and events, collaborations with artists, sustainability, charity, etc.

Marnis instagram targets a younger audience which is constantly on social media; however, unlike other premium and luxury brands, the brand does not put all its attention on Millennials and young consumers, thus the most relevant part of the promotion and marketing of the brand is done through offline activities and events, mostly installations and involvement in the Salone del Mobile in Milan, catering to more mature audiences -gen Zers and Xennials- who are Marni´s target customer.