Marni is a brand highly engaged in art and furniture design, artistic collaborations and charity initiatives, and whose creative marketing efforts rely mainly on interactive, installation-like events, performance and online promotion –website and social media

Marni’s website includes information about the brand, its chore values and history, collaborations and events throughout the years, as well as all their advertising campaigns. The history timeline on the website is a form of promoting the brand, which is the same concept as the ’Inside Chanel’ microsite on Chanel’s official website.

 Website is quirky and colorful, which represents Marni`s playful brand character and spirit

(Marni essence)

What i found interesting in Marni is the fact that the style code and clothes are elegant and sophisticated, however the branding and different events, promotional videos and installations are, in a way, child-like, evoking a sense of play.