When researching and thinking of an idea for my third editorial I wanted to focus on my main reason for my project, which is encouraging a change within the younger demographics’ over consumption and shopping habits. Whilst walking through the streets of Brighton and seeing all the various charity/second hand shops I decided to focus my editorial on ‘Sourcing Sustainably’.

Encouraging the audience to shop around and find rare pieces and discover your own unique style. When having to search for clothing to find a piece that works for you, a different appreciation for fashion is developed and respect for clothing. My next steps for this shoot is to find a shop that I feel will work best for this shoot that features interesting decor. I have decided for this shoot I’m going to focus on the location, unique items and their surroundings.

 

I also photographed the shoot with a coloured film camera and I am very happy with the outcome. I feel the effect from the film camera really suited the aesthetic of the shoot and worked very well.

 

From production to disposal clothing are significantly harmful to our environment and over 1 million tones of clothing is sent to landfill. Clothing being left in landfill causes dangerous carbon emissions and waste therefore, recycling and reusing textiles is extremely beneficial to the environment. Denim is one of the most polluting materials in the industry and the most common piece in everyone’s wardrobe therefore I used denim to promote recycling and reusing. https://traid.org.uk/clothes-reuse-and-recycling/

The circular economy is when recycled material such as post-consumer recycled denim is manufactured into new clothing ensuring no waste.  The industry needs to guarantee a circular economy, “one that moves beyond fashion’s linear model of take, make and waste, to close the loop.” – Isabella Salini “can denim be sustainable?” 2019.

 

 

I feel there is a possibility for a sustainable future for the textile industry if we continue to improve current innovative methods of production and follow the principles of the circular economy. It will also be very beneficial if more consumers were to make a conscious effort to query the source of their clothing and dispose of their garments sustainably or give them a new life

The research has been ongoing with the promotional video throughout, continually looking for new locations to film which has resulted in many clips to chose from. By creating story boards, it has helped me narrow down the clips and decided what worked best together. I have travelled to a number of locations in Wales and East Sussex, which I’ve visited many times to ensure the weather and lighting is just what I had imagined for the video. The aim of this video was to promote the beauty of nature and the respect for animals and humans. Editing the video, for me was a challenge to begin with as I have never used the software before but after watching many tutorials online I feel I have finally go the hang of it. I have enjoyed this experience as I feel I self taught a good skill that I can carry with me for future jobs if need be.

I sure I wanted to incorporate the sea side in my promotional video and came across a great location by Rottingdean where I thought it would be perfect to bring the model to take images and film for the video. I choose to film in the late afternoon so that the sun was slowly setting and I could use the low light to create shadows. I also took these images with a film camera which I feel worked very well with the aesthetic of my video.

During this shoot it was important for me to ensure I was using the camera properly therefore, I didn’t waste any time and effort taking photographs that were under exposed or over exposed. I wanted until around 4pm so that the sun wasn’t at its brightest but we still had that strong sun colour, creating a shadow around the model. I loved this location and was lucky to find this amazing piece of wood to feature in the photographs.

When trying to display the ‘wash less’ and ‘air dry’ strategy in this film I decided that I would film a pair of jeans, which can be clearly seen through the sea water, being washed away by the sea. Whilst doing so, I got the idea to place the jeans on the rocks to dry, filming close up shots of the water dripping from the bottom of the trousers. This represents the sun drying the clothing, a sustainable and eco friendly way of drying. I’m very happy with the outcome of these visuals, combining nature with fashion, using ethical sources to do such energy wasting tasks, such as the use of a tumble dryer.

 

I visited various locations in Wales near my home town and also here in Brighton to film short clips for my conceptual, sustainability film. One of the locations was high up on a hill where I knew wild horses are usually spotted, I wanted to film here to bring in the aspect of animal welfare within the film. I also went to a location which has beautiful streams and a large body of water surrounded by high grass which I thought would work well moving in the wind. I also wanted to incorporate the crashing of waves along with the slow moving of clouds, which portrays peace.

Styled, photographed and edited by me.

 

My inspiration for this shoot came after I fell across this retro style, laundromat. I knew I wanted to create a ‘wash less’ editorial and after discovering this location I decided this is what my wash less shoot was going to be. I loved the vintage style laundry machines with a slightly yellow/beige colour, therefore I have decided that yellow will be the primary colour of the styling in this shoot. The movement of the washing machines I think will be a good aspect of this shoot and perfect to create a moving GIF.

 

Not only did I want to create a colourful and bright campaign I also wanted to create a short clip that is conceptual and portrays the beauty of nature. Many campaigns and clips that are currently in the media are showing the problems within the industry, bad working environments, masses of clothing left in landfill and endless animal cruelty videos to name a few. I wanted to create a film that represents the beauty that we currently have in the world, the places that we may one day loose if fast fashion is to carry on the way it currently is. This film will be made up of short clips representing a part that fashion needs to consider and things that are slowly but fiercely being threatened by the industry. My hopes for this film is to have short, effective clips with a narrator explaining their worth in the background.