Throughout my initial research I was looking at various types of photography, trying to get the feel of what outcomes would be best suited for my website. Along with that I was also looking into sustainable advertisement videos such as Monki’s close the loop and Stella McCartney’s sustainability video of which inspired me the most. My aim was to find a common ground between the two, combining conceptual nature clips with bold bright colours accompanied by an encouraging narrative.

The first test shoot in a studio using a plain background featuring clothing swapped through friends and bought from charity shops to show the creative side of using second hand clothing to create fashionable and unique looks. However, my vision was to make a bolder statement therefore I experimented by adding coloured backdrops which I felt transformed the photographs. Shortly after this, I decided to go in a slightly different direction in terms of my outcomes featured on the website. I originally thought of doing one long video that featured on the swap platform but further into my research and experimentation I’ve decided that I am going to go down a different route as I feel I want to display the beauty of nature in one conceptual film as the promotional video for the platform. But, I want to ensure that I remain with my initial reasons for creating the swap platform and include fun, bold and informative elements so I have decided I will also create editorials to feature on the website.