The event will use social media to communicate the event. Apart from the main Fashion Revolution website, the event will be posted all the organisations social media with Instagram and Twitter being the main two sources. Instagram will allow people not attending the event to be able to view clips of the event using the Instagram live story. Twitter will be used for updating the public on any new announcements for the event including what brands will attend and guest speakers etc.
When creating the poster for the event I wanted to ensure that it was eye catching and colourful with interesting typography. I decided to use images from the brands that will be presented at the event and also placing them in sharp, geometric shapes as many of the brands are using science to create these innovative materials. I also wanted to incorporate a little touch nature therefore I added the delicate flower sketch into the poster. The reason for the rectangle shape in the poster was to reflect the Fashion Revolution logo into the design.
An event for Fashion Revolution promoting sustainable fashion brands and new innovative materials to encourage consumers to source sustainably and educate them in the future of fashion. The event will include a range of sustainable brands that will be presenting their collections on the catwalk and also answering any questions and selling items during the event. There will be guest speakers including fashion environmental activist giving their opinions and sharing their knowledge on the current fashion global situation. This is aiming to raise awareness of fast fashion and over consumption, hearing the truth about the current situation in the fashion industry from experts will hopefully encourage change.
One of the main communications for the event will be a poster that will be presented through London in store windows, billboards and tube stations which ensures plenty of footfall. There will also be a press release that will be sent to many editors to certify press coverage of the event.
As Facebook is Fashion Revolution’s most followed social media platform we will be using Facebook as our main platform along with Instagram and Twitter. Updating on any new guests/brands that are joining the event. These platforms will also be used to upload live videos of the guest speakers, catwalks etc.
Apart from H&M’s website, Instagram will be the main platform of advertisement for the campaign. Out of all the main social media platforms, Instagram is mostly known for looking at photographs and visuals. With this campaign I wanted to reach out to the target audience through visuals, using the story and live feed to broadcast the swap event and information on how to host your own swap party. Instagram will also be the main platform to use the hashtag, uploading images of their swapped clothing to create recognition for the campaign.
H&M’s website will be used as main platform of communication for the Swap Campaign. The H&M group website features a sustainability page where the ‘Swap Your Clothes’ Campaign can be accessed. It will include images and information on how to host your own swap party. For the layout of the website I decided to stick with H&M’s design style in order to align with their branding.
A Campaign for H&M, encouraging people to take part in re-using clothes and host swap parties to help reduce waste within the fashion industry.
The campaign will include a swap page on the brands website with information regarding the benefits of swapping clothing instead of engaging in constant consumption of cheap, unethically sourced clothing. It will encourage, in particular, the younger demographic to host their own swap parties with friends and a quick guide on how to do so. The campaign will also have a launch event that will consist of a large swap party located in London with music, drinks and socialising. This event aims to show individuals that a swapping clothing can be a fun, sociable event that brings people together. Before the launch of the event there will be a press release sent to numerous editors to ensure the press coverage of the campaign. The campaign’s visuals will be colourful with a modern aesthetic. Portraying the beautiful colours of nature instead of the ‘unfashionable’ colours associated with eco fashion and recycling, attracting people with its bright visuals, in particularly young millennials (18-25).
The swap campaign will be advertised on all the main social media platforms such as Twitter and Facebook with Instagram used as the main source of advertisement.
How to host your own Swap Party
How to host your own swap party? A clothing swap party is a great reason to gather your friends together for an evening of drinks, music, nibbles and plenty of socialising. At a swap party, each of your attendees bring an agreed upon amount of clothing/accessories to the event where they can be swapped. While you might be tired of your spotty blouse it may just be what your friend has been looking for.
– Deciding where you’re going to host your party?
– Who are you going to invite?
– Setting some ground rules! Make sure your guests are aware they can only as many clothing as they brought to the event.
Setting everything up.
– Make sure you have something to hang the clothing such as a clothing rail. You don’t want your guests having to look through a pile of clothing on the sofa. Don’t be afraid to move furniture around to make it more accessible.
– Suppling drinks and snacks
– If you can, provide and area for people to try on the clothes.
A swap party is about bringing people together and having fun whilst also helping to reduce the waste caused by over consumption and throw away fashion culture.