Grids: Design Refinement

Original design

Above is my chosen design for the specification ‘Text with: 1-2 large images including captions’. I have chosen this design for my final outcome however it still needs refinement, on the right hand side there is a large amount of negative space which needs balancing. Below are a series of screenshots where I am experimenting with how I can best use the negative space.

Stepping the heading from the body text

Moving the elements to a more central position on the grid to balance the negative space

Balancing the body text in the bottom left with the heading in the top right

Balancing the heading and body text in the bottom left with a grey block of colour in the top right, however the block of colour ends up being distracting

Attempting to balance the body text in the bottom left with the heading in the top right however the layout is more awkward than balance

Using a small grey solid block of colour in the top right containing the folio to balance the heading and body text in the bottom left, once again the solid block of colour is distracting

Mimicking the tones in the photograph on the left with the heading and body text on the right, through altering the orientation of the heading

Below is my chosen design from my above experimentations. In this design I have moved the body text and caption from the bottom right to the bottom centre, helping to close up the negative space. I have also moved the heading to the top right, in line with the statues head on the left, in an attempt to balance the composition on the right sheet with the composition on the left sheet. Furthermore I changed the title in order to make it longer and add more tonal colour to the page. Finally I added a block of colour to the right hand sheet to reduce the harshness of the bright white paper, the colour I choose was selected from the photograph on the right and then reduced to 40% opacity to mute the colour so that it did not compete with the photograph on the left.

Creative Process

To help develop my creative process I have decided to make a checklist which I can follow and edit when working on a brief. This checklist will help to speed up my creative process as I will have a clear plan to follow, it will also help to ensure that I don’t miss or spend too little or too much time on certain activities, therefore compromising my project.

Briefing

  • Analyse the brief
  • Identify what is required from the project

Initial ideation

  • Mind map initial ideas
  • Identify initial subject matter
  • Brainstorm ideas/feelings/emotions/etc. associated with that subject matter which I can use to inform my work (for example if my subject matter was dreaming my work could have an ethereal and confusing feeling)

Primary and Secondary Research

  • Research any references suggested on the brief
  • Research any requirements of the brief that I am unfamiliar with
  • Research my subject matter
  • Research how other designers have approached that subject matter
  • Research formats
  • Primary research about methods, imagery, formats, production, etc.
  • Browse my collection of work saved on Pinterest and Tumblr for inspiration

Informed ideation

  • Develop my initial ideas based on my findings from my primary and secondary research

Roughs

  • Roughly design my final solution
  • Identify and plan for any potential issues that may occur during the production of the final solution

Production, Refinement and Final Solution

  • Design my final idea
  • Using appropriate traditional or digital techniques produce my final outcomes
  • Mount/photograph/present my final outcome if appropriate

Critique

  • Present my final solution during a group critique to receive feedback from the tutors and my peers

Post critique amendments

  • Make appropriate changes based on feedback given during the critique