In this group crit my designs were received well and I was praised for my bravery in attempting minimalist designs which are often hard to do well. The feedback I was give consisted a few minor changes. The text throughout all three designs needed to be reduced in size as the leading was very tight. Furthermore my first design (1-2 large images) needed a drop cap or another graphic device added to the right hand side page of the spread in order to add some visual interest. One major change that I did have to make was to redo my last design (3-5 small images), this was because the images were too small on the page and got lost in the empty space. For this design it was recommended that I looked at large scale photo books for inspiration.
To begin improving my designs I visited the library and collated a large body of research into layout design by photographing spread layouts from large scale photography magazines. The magazines pictured below include Foam, Source magazine, Parkett magazine, Art Review and American Destiny.
I then revisited some of my previous designs for my 3-5 small images design.
The text handing down from the text creates an interesting layout on the left however the page on the right is too similar to the design for 3-5 medium images (seen above)
Breaking the grid on the right gives a refreshing break from the previous designs which all work within the confines of the grid, the image on the left page however may be too large for the 3-5 small images design
Final 1-2 large images design: A drop cap has been added to the body text, the body text has been reduced in size and the background colour has been made stronger to show up when printed as previously it was not visible when printed
Final design for 3-5 medium images: A faint colour has been added to the background to make the paper off white as the paper before was a very bright white
Final design for 3-5 small images: This layout is a combination of the two previous designs I was looking at. By breaking the grid on the right it ensure that the design is not too similar to my 3-5 medium images design, therefore giving the spreads flow and diversity. I have also included the text hanging from the image on the left which creates an interesting composition.
Brief: To develop an understanding of the use of grid systems in graphic design and to develop and awareness of spacial arrangement, structure, harmony and graphic coherence.
Part 1: Produce mood sheets of visual research relating to grid systems and master grids. Include technical advice and sensitive and refined graphic design page layouts.
Part 2: Produce thumbnail double spread sketches based on Joseph Muller-Brockman’s master grid and Karl Gerstner’s 58 unit grid.
Part 3: Create 3 different double page spread designs using the same material and the master grids provided. The first spread should consist of text with 1-2 large images including captions, the second spread should consists of text with 3-5 medium images including captions, and finally the third spread should consists of text with 3-5 small images including captions.
To begin this project I visited a number of sites to collect research on publication and layout design, some of the sites visited included Behance, It’s Nice That and Creative Review. Below are a series of mood sheets I produced documenting my finds.
Designs I found myself particularly drawn to were ones where images or text would go right up to the edge of the page, text and images would be printed going across the two pages, text had being overlaid on top of an image, layouts playing with the orientation of top, and layouts where not all the elements were perfectly aligned. I would like to incorporate some of these features when it comes to producing my thumbnail double page spread sketches.