For my creative publishing book I decided to include highlights from semester 1 and 2 projects that also evidence my creativity as well as showing my areas of interest. Below are the projects I decided to include:
As within this project I conducted a variety of experiments I will include the most creative and successful ones. The experiments I will include the disco ball, magic lantern slides, pier photo shoot and my phone screen work. I choose to include let there be light due to the creativity I displayed within the project but also because photography is a major part of my creative process. Photography is an area of interest for me and this project helped the further that interest as experimental photography was not something I had ever experimented with prior to starting my degree at Brighton.
I had very little knowledge of typography before studying in Brighton, therefore this project marked a major improvement in my typographical skills. I learnt typographical rules, many of the typographical functions in Adobe InDesign, as well as how to be creative with typography within its many constraints.
This project helped me to develop my compositional skills but also introduced me to a new way of working. During this project I was creating work derived from a concept as well as applying a concept to work I created. Furthermore the development of my layout and compositional skills ties in with my growing interest in book design.
During this project I was working three dimensionally as well as two dimensionally, which is something I rarely do, therefore I was working in a different way to usual. It taught me the importance of remaining experimental during a project, as during this project I tried to two dimensionally design my outcome very early on but quickly discovered my designs did not work three dimensionally. Therefore I learnt to remain experimental and play with making small models three dimensionally.
This project helped me to develop both my typographical skills as well as my compositional and layout skills. It also furthered my interest in editorial and book design.
Art of the Accident continued my interest of book design as I designed the layout for a 3 section perfect bound book, but it also allowed me to experiment with book design as I created a paper and acetate book, therefore I was experimenting with construction. Furthermore I allowed me to explore photography which has always been a big part of my creative practice.
In this group crit my designs were received well and I was praised for my bravery in attempting minimalist designs which are often hard to do well. The feedback I was give consisted a few minor changes. The text throughout all three designs needed to be reduced in size as the leading was very tight. Furthermore my first design (1-2 large images) needed a drop cap or another graphic device added to the right hand side page of the spread in order to add some visual interest. One major change that I did have to make was to redo my last design (3-5 small images), this was because the images were too small on the page and got lost in the empty space. For this design it was recommended that I looked at large scale photo books for inspiration.
To begin improving my designs I visited the library and collated a large body of research into layout design by photographing spread layouts from large scale photography magazines. The magazines pictured below include Foam, Source magazine, Parkett magazine, Art Review and American Destiny.
I then revisited some of my previous designs for my 3-5 small images design.
The text handing down from the text creates an interesting layout on the left however the page on the right is too similar to the design for 3-5 medium images (seen above)
Breaking the grid on the right gives a refreshing break from the previous designs which all work within the confines of the grid, the image on the left page however may be too large for the 3-5 small images design
Final 1-2 large images design: A drop cap has been added to the body text, the body text has been reduced in size and the background colour has been made stronger to show up when printed as previously it was not visible when printed
Final design for 3-5 medium images: A faint colour has been added to the background to make the paper off white as the paper before was a very bright white
Final design for 3-5 small images: This layout is a combination of the two previous designs I was looking at. By breaking the grid on the right it ensure that the design is not too similar to my 3-5 medium images design, therefore giving the spreads flow and diversity. I have also included the text hanging from the image on the left which creates an interesting composition.
Brief: To develop an understanding of the use of grid systems in graphic design and to develop and awareness of spacial arrangement, structure, harmony and graphic coherence.
Part 1: Produce mood sheets of visual research relating to grid systems and master grids. Include technical advice and sensitive and refined graphic design page layouts.
Part 2: Produce thumbnail double spread sketches based on Joseph Muller-Brockman’s master grid and Karl Gerstner’s 58 unit grid.
Part 3: Create 3 different double page spread designs using the same material and the master grids provided. The first spread should consist of text with 1-2 large images including captions, the second spread should consists of text with 3-5 medium images including captions, and finally the third spread should consists of text with 3-5 small images including captions.
To begin this project I visited a number of sites to collect research on publication and layout design, some of the sites visited included Behance, It’s Nice That and Creative Review. Below are a series of mood sheets I produced documenting my finds.
Designs I found myself particularly drawn to were ones where images or text would go right up to the edge of the page, text and images would be printed going across the two pages, text had being overlaid on top of an image, layouts playing with the orientation of top, and layouts where not all the elements were perfectly aligned. I would like to incorporate some of these features when it comes to producing my thumbnail double page spread sketches.