Grids: Feedback and Improvements

In this group crit my designs were received well and I was praised for my bravery in attempting minimalist designs which are often hard to do well. The feedback I was give consisted a few minor changes. The text throughout all three designs needed to be reduced in size as the leading was very tight. Furthermore my first design (1-2 large images) needed a drop cap or another graphic device added to the right hand side page of the spread in order to add some visual interest. One major change that I did have to make was to redo my last design (3-5 small images), this was because the images were too small on the page and got lost in the empty space. For this design it was recommended that I looked at large scale photo books for inspiration.

To begin improving my designs I visited the library and collated a large body of research into layout design by photographing spread layouts from large scale photography magazines. The magazines pictured below include Foam, Source magazine, Parkett magazine, Art Review and American Destiny.

   I then revisited some of my previous designs for my 3-5 small images design.

The text handing down from the text creates an interesting layout on the left however the page on the right is too similar to the design for 3-5 medium images (seen above)

Breaking the grid on the right gives a refreshing break from the previous designs which all work within the confines of the grid, the image on the left page however may be too large for the 3-5 small images design

Final 1-2 large images design: A drop cap has been added to the body text, the body text has been reduced in size and the background colour has been made stronger to show up when printed as previously it was not visible when printed

Final design for 3-5 medium images: A faint colour has been added to the background to make the paper off white as the paper before was a very bright white

Final design for 3-5 small images: This layout is a combination of the two previous designs I was looking at. By breaking the grid on the right it ensure that the design is not too similar to my 3-5 medium images design, therefore giving the spreads flow and diversity. I have also included the text hanging from the image on the left which creates an interesting composition.

 

Typographic Emphasis

img_2506

Scale, Weight and Disposition

img_2505

Colour

 

15/12/2016

Brief: Using a tabloid and broadsheet newspaper we had to select examples of 4 different forms of typographic emphasis; size, weight and disposition. We also had to select 16 examples of varying tones of text and display them demonstrating the various tones of text.

This brief was very simple however it allowed me to examine and appreciate ways in which typographic emphasis is made, although I had known about these methods before this task allowed me to be more aware of how this is done by training my eye to look for examples of scale, weight, colour and disposition. I found doing this project alongside the heirachy project and typographic archive very useful as the information I was learning from each was helping to inform the others.

Above are my two A3 sheets, the top image is of my sheet showing 4 examples of size, weight and disposition. We were asked to pay attention to presentation which I found a challenge due to the varying scales of the elements however after many different possibly layouts I decided up the composition below, At the top of the sheet are examples of scale, then weight and finally at the bottom is disposition. This branch like composition enabled the sections to still be separate without creating a rigid layout. The bottom image is my sheet showing 16 examples of tonal colour. I arranged the squares going from lightest (top left) to darkest (bottom right). I found this sheet slightly more challenging in terms of layout in order to make sure the composition was central and evenly spaced.