Grids: Feedback and Improvements

In this group crit my designs were received well and I was praised for my bravery in attempting minimalist designs which are often hard to do well. The feedback I was give consisted a few minor changes. The text throughout all three designs needed to be reduced in size as the leading was very tight. Furthermore my first design (1-2 large images) needed a drop cap or another graphic device added to the right hand side page of the spread in order to add some visual interest. One major change that I did have to make was to redo my last design (3-5 small images), this was because the images were too small on the page and got lost in the empty space. For this design it was recommended that I looked at large scale photo books for inspiration.

To begin improving my designs I visited the library and collated a large body of research into layout design by photographing spread layouts from large scale photography magazines. The magazines pictured below include Foam, Source magazine, Parkett magazine, Art Review and American Destiny.

   I then revisited some of my previous designs for my 3-5 small images design.

The text handing down from the text creates an interesting layout on the left however the page on the right is too similar to the design for 3-5 medium images (seen above)

Breaking the grid on the right gives a refreshing break from the previous designs which all work within the confines of the grid, the image on the left page however may be too large for the 3-5 small images design

Final 1-2 large images design: A drop cap has been added to the body text, the body text has been reduced in size and the background colour has been made stronger to show up when printed as previously it was not visible when printed

Final design for 3-5 medium images: A faint colour has been added to the background to make the paper off white as the paper before was a very bright white

Final design for 3-5 small images: This layout is a combination of the two previous designs I was looking at. By breaking the grid on the right it ensure that the design is not too similar to my 3-5 medium images design, therefore giving the spreads flow and diversity. I have also included the text hanging from the image on the left which creates an interesting composition.

 

Art of the Accident: Group Critique

The feedback that I received during the group critique for my book was very positive, the tutors and the other students enjoyed the work that I produced and the feedback given was to help move the work on.

It was suggested that the book should be more monumental and could be printed A3 or A2, however due to printing costs the largest I could print the book for a reasonable price would be A3 spreads with A4 pages.

Another suggestion was that for the cover of the book I should consider using iron filings to actually rust the cover, however this process would be quite time consuming. I could also choose to screenprint with metallic ink or use metallic card and laser cut into it. There was also the option to laser cut into a metal cover, however attaching covers to the book may put too much strain on the binding and tear the book apart. I chose to use metallic card for the cover, online I purchased 300gsm pearlescent card in a copper colour resembling rust, this card is also dyed all the way through therefore when trimmed the edges would remain a copper colour and not go white. I decided to not laser cut into the card a gaining access to the laser cutter during this busy period leading up to deadlines across all courses and years was difficult.

For the final presentation of the book it was suggested that I contain the book within a thin metal box that needs to be cut into to access the book, however once again gaining access to the facilities needed to create the box is too tricky during this busy period, I would also need to be inducted into the workshops as previously I am not.

Finally it was suggested that I add text to the book, this could be scientific information about rust or a timeline of rust. I chose to include scientific information on rust as this book includes photographs from both Brighton and Portslade, therefore two very different kinds of rust are documented meaning two separate timelines would be required which could cause confusion if documented throughout the book.

Creative Process

To help develop my creative process I have decided to make a checklist which I can follow and edit when working on a brief. This checklist will help to speed up my creative process as I will have a clear plan to follow, it will also help to ensure that I don’t miss or spend too little or too much time on certain activities, therefore compromising my project.

Briefing

  • Analyse the brief
  • Identify what is required from the project

Initial ideation

  • Mind map initial ideas
  • Identify initial subject matter
  • Brainstorm ideas/feelings/emotions/etc. associated with that subject matter which I can use to inform my work (for example if my subject matter was dreaming my work could have an ethereal and confusing feeling)

Primary and Secondary Research

  • Research any references suggested on the brief
  • Research any requirements of the brief that I am unfamiliar with
  • Research my subject matter
  • Research how other designers have approached that subject matter
  • Research formats
  • Primary research about methods, imagery, formats, production, etc.
  • Browse my collection of work saved on Pinterest and Tumblr for inspiration

Informed ideation

  • Develop my initial ideas based on my findings from my primary and secondary research

Roughs

  • Roughly design my final solution
  • Identify and plan for any potential issues that may occur during the production of the final solution

Production, Refinement and Final Solution

  • Design my final idea
  • Using appropriate traditional or digital techniques produce my final outcomes
  • Mount/photograph/present my final outcome if appropriate

Critique

  • Present my final solution during a group critique to receive feedback from the tutors and my peers

Post critique amendments

  • Make appropriate changes based on feedback given during the critique