Semiotics: Aesthetics

AB by Aleix Font – Book exploring the themes of flirting and love. The photography features close ups making the images appear more personal and intimate. The focus is also on the body language instead of the people within the images.

Secrets of Body Language by Elizabeth Bitman – Close intimate crops of body language. Images overlap the text in places which draws attention to the images but also makes part of the text illegible.

OF LOVE by Saxon Campbell – A book exploring the theme of love. This book continues the trend of using close ups and closely cropped images to suggest intimacy.

Above is a range of research I did into books exploring the themes of love and flirtation, this was to look at how the topic was aesthetically conveyed. From my research it was very apparent that close up photography and closely cropped images helped to clearly convey intimacy and make the images appear more personal. Earlier in my project I began exploring proxemics through photography, I will now revisit photography to explore flirtation, however instead of using street photography I will be doing close up portraits.

Grids: Development

After creating my 10 thumbnails sketches on both the Muller Brockman grid and the Karl Gerstner’s 58 unit grid I decided that the grid I preferred using was the one created by Karl Gernster as the grid allows for alot of creativity and freedom. From my 10 drawn thumbnails for this grid, I began to develop these designs digitally within the grid template.

For my layout designs I used content based around an article I found on It’s Nice That, the article is about a new series of work being produced by the photographer Catherine Hyland. From this article I took the main body text as well as the information on the author of the article and when the article was wrote.

‘Photographer Catherine Hyland has been travelling the mountainous landscapes of China and Mongolia to capture its vast, yet eerily empty tourist destinations. In her ongoing series Universal Experience, which she will continue to add to, she explores scenes of epic beauty that have been developed to become tourist destinations. Tackling themes of nostalgia and abandonment, she hopes to capture the intertwining of natural beauty and the artificially engineered viewpoints from which people choose to remember it by.

“The aim is to shine a light on both the strange and sublime nature of these spaces,” Catherine says. “Giant Buddhas that exist in small desolate villages in rural China, and expansive mountainscapes with barely any visitors. Whether it’s sites of historical importance or natural splendour each is approached with a heightened awareness of its significance as a place of beauty and grandeur. Landscape is seen primarily as a cultural construct and only secondarily as a natural phenomenon.”

Catherine’s large-format photographs, shot on film, show the awesome landscapes together with their barren tourist-targeting additions, contrasting the natural and man-made elements. The dusty mountainous shots are particularly striking, with their gradated colours and uniformly dusty tones.

Words by Jenny Brewer,

I then went on to the photographers own website and saved all of the photographs from the series mentioned in the article, this gave me a wide range of imagery to work with in my layout designs. When deciding upon what content to use for my layout designs I specifically choose to focus on photography, this is because the final spreads will be printed at A3, therefore I wanted access to high resolution imagery that would still maintain their quality when increased in size.

For our layout designs we had to produce 3 final outcomes each with different specifications:

  • Text (body copy) with: 1 – 2 large images including captions
  • Text (body copy) with: 3 – 5 medium sized images including captions
  • Text (body copy) with: 3 – 5 small sized images including captions

The text must also include a major title to the spread plus main headings and subheadings, as well as page numbers. Graphic devices such as typographic rules, shapes and symbols could also be included.

Below are my 12 digital developed designs (4 per specification)

Text with: 1-2 large images including captions: Design 1

Text with: 1-2 large images including captions: Design 2

Text with: 1-2 large images including captions: Design 3

Text with: 1-2 large images including captions: Design 4

Text with: 3-5 medium sized images including captions: Design 1

Text with 3-5 medium sized images including captions: Design 2

Text with 3-5 medium sized images including captions: Design 3

Text with 3-5 medium sized images including captions: Design 4

Text with 3-5 small sized images including captions: Design 1

Text with 3-5 small sized images including captions: Design 2

Text with 3-5 small sized images including captions: Design 3

Text with 3-5 small sized images including captions: Design 4

Despite me basing my layout designs on the article wrote by It’s Nice That, in some of my designs I did choose to use dummy text. In some of my layouts I wanted to include larger amounts of body text however the original article is quite short, therefore I replaced the article text with placeholder text generated by Adobe InDesign.

From my 4 developed designs for each specification I believe that the most successful was design 1 for the large sized images, design 1 for the medium sized images and design 3 for the small sized images, however I do believe further refinements could be made. Design 1 for the large sized images the right side of the spread is too empty, therefore the addition of another image, graphic devices or altering the layout on the right could aid the design.

Introduction to Book Arts 2

After my first introduction to book arts during semester one I became extremely interested in the practice, which led to me signing up to the optional book arts workshop this semester. This workshop taught two new bookbinding techniques; simple japanese stab sewing and multi-section sewing using French link stitch.

Simple Japanese stab sewing

The first binding technique we tried was simple Japanese stab sewing, which is used for binding single sheets. This techniques involves binding pages and covers that have already been trimmed, together by sewing through holes drilled through the pages and covers.

Simple Japanese stab sewing

When using Japanese Stab Sewing there is a variety of sewing patterns which can be used, or you can create your own patterns. Below are some examples I have found of interesting Japanese stab sewing patterns.

The second binding technique we learnt was multi-section sewing with French link stitch and kettle stitches. Multi-section sewn books consist of small booklets of pages which are sewn together, this allows the book to lie flat when opened unlike Japanese stab sewing. To create our books we sewed together 5 booklets, each made of 4 pieces of A4 paper folded into a booklet to form 16 pages. To sew together the booklets we used French link stitch. Once the booklets had been sewn together, the book was pressed and then the spine was glued whilst the book was weighted down between boards.

Multi-section French link and kettle stitch sewn book with book cloth spine

Multi-section French link and kettle stitch sewn book with book cloth spine

For the covers we had two options, to either create a wrap around soft back cover with a spine scored into the material which was going to be used, or to glue book cloth to the spine and then a piece of card to the front of the book and one to the back to act as covers. For my book I chose to create a book cloth spine and attach two separate covers.

French link stitch and kettle stitches

French link stitch

Example of French link stitch

Introduction to InDesign

11/11/2016

Adobe InDesign is important in graphic design and illustration for producing publications and other printed material. This workshop not only equips me for producing my own publications and printed material in the future but also helps me in producing the  ‘Learning the Ropes’ typography archive that I am currently working on and which has to be produced in Adobe InDesign.

We started by setting up a new document and becoming familiar with the different options that can be adjusted; intent, facing pages, columns, gutter, margins, bleed and slug. Once the document was set up we became familiar with the pasteboard and adding, moving pages and placing images. To add content to the pages we first looked at type which has many different options available, more than the other Adobe softwares. For producing typography you have control over the font, font size, colour etc. like most design software however you also have control over the leading, tracking, kerning, vertical scale, baseline shift, skew, overrunning text and paragraph formatting.

Colours are another important part of the software as you can mix and add colours to the swatches palette , however for more accurate colours you can use the Pantone system which is mainly for text or large blocks of text. To use the system you can purchase different swatches books from Pantone for different stocks of paper, you can then select the colour you want from the book and enter the Pantone number into InDesign which will then select that exact colour on screen. This ensures that when you print your work it will be the same colour as it was in the Pantone colour swatch book.

Out of all the software introductions I have been to so far I have found this one to be the most useful. I started this introduction with no knowledge of the software, where as with the other introductions I was already familiar with them to some degree, and left feeling confident with using the software independently to produce work which is essential considering its importance to my course.