15/12/2016 – 28/11/2016
Brief: To produce 20 sketches expressing emotions/feelings/sensations through the composition of black and white geometric shapes (the shapes pictured above). These shapes may be repeated, just use the outline, cropped using cropping tools, black on white or white on black. The 5 best compositions should then be rendered on A3 paper. The aim of this brief is to enhance my understanding of spatial awareness, create strong visual statements in a simple manner, and to explore visual language with minimal iconography.
I began by brainstorming 100 emotions, I did this to help me collect emotions that aren’t simple, such as worried, but were more in depth and allowed for more creative play, such as anxiety or apprehension. Once I had done this I selected the 20 most intriguing emotions and began to thumbnail out some designs for them. Whilst thumbnails I discovered that some designs were more applicable to other emotions and not the emotions I initially started with, therefore this process was very fluid and my designs were not concrete.
Furthermore I decided to make sure my designs for positive emotions were primarily white and the designs for negative emotions were primarily black, this was due to the positive and negative connotations associated with each colour. However once again this rule was not concrete and some designs due not follow it, for example my design for Tranquility as soon below. I chose to make this design primarily black as the outlines of the circles were very harsh when viewed on a bright white background, so a black background was more soothing to the eye.
Once I had my thumbnails in place I started to physically cut out the geometric shapes in various sizes out of black and white paper and began to experiment with using the cropping tools. I did not do this with all of my designs, only with those that I thought needed improvement or could be aided by cropping.
Below are my five final designs that I digitally rendered.
The feedback I received during the group critique was very positive, the tutors could all correctly identify roughly what each emotion was and supported my reasoning behind the design choices that I made. They also found the fact that I used mainly black designs refreshing as many other students had primarily white designs.