Creative Publishing: Layout Design Research Cont.

(1) 113/15 By Erin Callaghan (2) Sports & Nascar by Baptiste Bernazeau (3) Lust by Fabian Franz (4) No 3 Oblique by Aris Zenone

(1) Pure Magazine by Futu Creative (2) Curador by Naranjo (3) Alter-Shelter by Studio Akronium (4) M-B / WORKS by Matleo Barbi

 

Creative Publishing: Layout Design Research

European Photography Magazine, Issue 100

Research into photography magazine and how they combine text and images. I plan on using Japanese stab binding for my final outcome which makes this magazine an especially useful piece of research as it is also Japanese stab bound so their spread designs are accommodating of this factor, for example they have avoided placing an text next to the spine so that none of the text becomes lost within it.

Cave Magazine, Singapore Contemporary Art and Design Journal

Single sheet binding has been used yet they have also used full bleed images across the spine of the book, meaning that some of the images becomes lost. They have also used tipped in pages, which I am considering using as they can easily be included within a single sheet bound book.

Creative Publishing: Content

For my creative publishing book I decided to include highlights from semester 1 and 2 projects that also evidence my creativity as well as showing my areas of interest. Below are the projects I decided to include:

Semester 1

As within this project I conducted a variety of experiments I will include the most creative and successful ones. The experiments I will include the disco ball, magic lantern slides, pier photo shoot and my phone screen work. I choose to include let there be light due to the creativity I displayed within the project but also because photography is a major part of my creative process. Photography is an area of interest for me and this project helped the further that interest as experimental photography was not something I had ever experimented with prior to starting my degree at Brighton.

I had very little knowledge of typography before studying in Brighton, therefore this project marked a major improvement in my typographical skills. I learnt typographical rules, many of the typographical functions in Adobe InDesign, as well as how to be creative with typography within its many constraints.

This project helped me to develop my compositional skills but also introduced me to a new way of working. During this project I was creating work derived from a concept as well as applying a concept to work I created. Furthermore the development of my layout and compositional skills ties in with my growing interest in book design.

During this project I was working three dimensionally as well as two dimensionally, which is something I rarely do, therefore I was working in a different way to usual. It taught me the importance of remaining experimental during a project, as during this project I tried to two dimensionally design my outcome very early on but quickly discovered my designs did not work three dimensionally. Therefore I learnt to remain experimental and play with making small models three dimensionally.

Semester 2

This project helped me to develop both my typographical skills as well as my compositional and layout skills. It also furthered my interest in editorial and book design.

Art of the Accident continued my interest of book design as I designed the layout for a 3 section perfect bound book, but it also allowed me to experiment with book design as I created a paper and acetate book, therefore I was experimenting with construction. Furthermore I allowed me to explore photography which has always been a big part of my creative practice.

Explain: Improvements Final Video

Above is my final video explaining the five stages of sleep. In the video I integrated type and image by layering the JPEGs of my typography scans on top of my videos, I then set the images to a low opacity. This allowed the text to be seamlessly integrated with the imagery but it also gave the typography an ethereal feel similar to that of dreams. In parts of the film I also used the same technique but to layer two videos which would play at the same time, giving an unnatural and eerie feel. Towards the end of the video during the REM stage I set the type to appear and disappear very quickly at points, this was to represent rapid eye movements. I also made sharp cuts between video clips to represent rapid eye movements.

For the background music I used delta waves sleep music by Meditation Relax. This music is specially designed to help people sleep at night, specifically to enter a deep sleep therefore it seemed appropriate in context to my video.

Explain: Improvements Typography

In my video I decided that using moving imagery of my mobile wouldn’t be enough to convey the information about the five stages of sleep, as the only information on the mobile is the brain wave activity scans for each stage of the sleep cycle. I felt it was essential to add textual information to my video however I did not want to simply add frames of digital text as this would not integrate well with the abstract nature of the imagery.

As I wanted my video to be mainly imagery based and easy to understand I began by reducing the information for each stage of the sleep cycle down to it’s basic keywords. I then printed these keywords off and distorted them with a scanner. Not only did this make the type more abstract but it also gave the type an eerie unusual nature similar to that of dreams.

Once I had experimented with distorting the keywords I choose the most successful distortion of each keyword, the distortion that best balance legibility with interesting forms, and refine the scan in Photoshop. I refined the scans by cropping them down and then increasing the contrast to improve clarity.

 

Explain: Improvements

Mobile made up of four discs, each representing a different stage in the sleep cycle 

Printed on acetate suspended with invisible thread

For the project Explain I made a mobile out of a wooden embroidery hoop and embroidery thread, from this mobile hung several threads with paper discs attached. Each discs would contain factual information on why we dream. Acting upon the feedback given to me at this crit I have remade the mobile out of transparent materials, the discs are now made of acetate with my vector illustrations printed onto them and they are hanging by invisible thread. These materials allowed the mobile to appear more dreamlike as the elements appear to be floating and can be seen through one another. Furthermore acetate is very reflective so interesting visual effects were created due to lighting.

To record my mobile it was decided that I should create a moving image piece, and that the way in which the mobile is filmed should optically convey the elements that it is informing, for example rapid eye movement. The advice given for creating a moving image piece was to add a soundscape to the video, also to make sure that the video is very short so that it is manageable.

I also decided to focus on one strand of the mobile to use in my moving image piece, the strand I choose was the strand documenting the 5 stages of sleep. I choose this strand as the various stages of sleep could be creatively illustrated in the piece, for example during the rem stage of sleep eye movements could be conveyed by moving the camera in certain directions.

Art of the Accident: Etching Final Book

During the art of the accident project I attended an etching workshop, further information can be found here, and as part of that workshop I produced a variety of hard and soft ground etching prints. These prints were based off my photography done at Brighton Beach as part of the art of the accident project. My prints were inspired by my close up photography of rusted and eroded metal, and the mark making within the etchings aims to convey the textured surface of those forms.

For assessments I made my collection of etchings into a book. All of the etchings within the book are the original prints. The book is hand bound using Japanese stab binding and has two covers made of copper pearlescent card. I choose to use copper pearlescent card as it is similar to colour and metallic appearance of rusted metal, furthermore I used this card for the covers of my art of the accident book, therefore by using the same material for the covers it links the two books together.

Semiotics: Final GIFs

Touching necklace and licking lips

Touching neck and looking up

Touching lips and biting lips

Licking lips and playing with hair

Touching face and winking

Above are my final set of five GIFs, to play on each GIF simply click on the image. I choose these five GIFs as there is variety within each GIF between the two combined gestures, there is also variety between each of the five GIFs. Despite being variety between both of the gestures in each GIF they still run smoothly due to the similar lighting and positioning within the photographs.

These GIFs combine two different flirtatious gestures together, both of which would be subconsciously understood by the viewer. However the way in which they are combined causes confusion and distorts the meaning of both gestures, despite them both trying to convey the same message. These GIFs can be seen as a play on the idea of someone receiving mixed signals. Mixed signals is when an individual believes that another person is sending signals that they are interested in the individual and at the same time also sending signals that they are not interested.

Semiotics: GIFs

Biting lips and winking (click on the GIF to preview)

Touching earrings and licking lips (click on the GIF to preview)

Winking and licking lips (click on the GIF to preview)

3 of my initial GIFs that I produced in Adobe Photoshop. To create these GIFs I imported my images using scripts > load files into stack. I then created a frame animation in the timeline window and made frames from the layers. I also set each frame to play for 0.1s, with exception to the replaced frame which I set to 0.12s, before I formatted the GIF to loop forever.

I have decided to not include these three GIFs in my final selection as the GIFs as a set are too similar. Furthermore the replaced frames do not smoothly integrate with the rest of the GIF, therefore disrupting them and taking away from the content for the GIF.