Brief: We’re giving one lucky winner the opportunity to be featured on the front cover of one of our award-winning pad ranges. An exclusive print run of your custom design will be available to buy online and in-store at Cass Art. Shortlisted works will be selected by CEO & Founder of Cass Art, Mark Cass, Head of Design at Cass Art Naj Ellwood and award-winning designer Angus Hyland, Creative Director at Cass Art and Partner at design consultancy, Pentagram.
The competition requirements were very open as the design did not need to have a concept and could be created using any medium, the only requirements were that the image was 203 x 206mm. As I am currently working on the materials, processes and art of the accident project I decided to utilise one of my experiments with print for my competition submission. Many of the current CASS Pad designs are abstract prints, therefore I thought the medium would fit well into their range, however I did want to make my work stand out and therefore contain a slightly figurative aspect.
I choose to use my favourite etching taken from my etching workshop, this can be seen below. I believe that the overlapping of imagery and linear qualities are figurative but also maintain an abstract quality when zoomed into and cropped.
Below are some thumbnails I produced where I played with different crops into the image. For my final design I selected the last crop.
After some editing using levels and colour balance in Photoshop I finally produced my CASS Pad design. I really enjoyed creating this competition entry, the openness of the brief allowed me to choose whatever imagery I saw fit and therefore utilise my etching prints which I really enjoyed producing for my current project. This also meant I had the opportunity to enter the competition and possibility gain publicity through it, without having to sacrifice spending time on my university work to produce an entirely new outcome for the competition brief.