Email Critique

American golf email. Personalised emails, for birthday a £10 voucher was offered. This email was in response to an event. Newsletter email, provides images of new products coming soon and available now. Offers value to a customer. Can be easily tracked: click through rate, bounce…

Working in Groups

For a University assignment it was necessary to work in a group to ultimately reflect upon a companies current situation and make a recommendations for a future digital marketing campaign. The purpose of this post is to share my experience and reflect upon the overall…

TFL Site review

The website is very informative. It contains lots of information that a potential user would want to know. This includes information on the various countries, qualifications and costs. It provides good comparison to other competitive sites. The site makes good use of photos to engage…

Online Buyer Persona

When developing buyer personas, here are some of the questions you should think about: What is their demographic information? What is their job and level of seniority? What does a day in their life look like? What are their pain points? What do you help…

How does Twitter earn Revenue?

Twitter do not sell products. So how do they make money? Check out the link below for a more detailed look. References  

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