After I had finished my researching of the different charities out there I began to think of different concepts for my campaign.

I decided to focus on a more metaphorical concept. My initial thought was about testicular cancer because not only does it not get much publicity like breast cancer, but I also thought that men don’t really like talking about if they have a problem or even acknowledging a problem. I chose to focus on doing a poster for this campaign. For this I wanted to make it eye catching and bold so it would stand out and catch the attention of the target audience.