As an additional factor to the social media, I created a few mock up ideas to create a more successful promotional strategy for future Oaf. This included a gift bag for in store magazine purchases to give to retailers with the magazines, a packaging box with logo sticker for online orders, 3 different logo printed canvas tote bags and a business card design. Once Oaf is generating more funding and money from magazine sales, this will be something the company will look into further. I also designed and printed my own stickers at home which you can view via this link: testers 2
Introducing these additional features will be an effective way of displaying the luxury, high end feel to the independent publication. This is something that customers will look for and remember and a feature which clearly differentiates commercial mass produced publications to independent, coffee table publications.