One of the final marketing channels HIDDEN will be using to promote and increase awareness of the brand is through the printed publication of a brand look book. This marketing platform strikes the this inimitable creative commercial balance. The HIDDEN look book has been created to seamlessly combine the product and the landscape reflecting the footprint of the brand to make people look differently at the hats. The look book gives the consumers a rich visual experience into HIDDEN.
I have aimed to give each page of the look book a different feel and provide a sense of the unexpected throughout. The look book has been divided into three different stores based on three different photo series produced throughout the creation of the HIDDEN brand. Selected images produced throughout the creation of the HIDDEN brand. Selected images from each of the photoshoots are beautiful set out and arranged in a way that provides a leisurely pace where the pictures do the talking. I really wanted the look book to feel effortless coherently stylish and on brand with HIDDEN throughout.