-5km physical endurance run (3.1 miles)

-As darkness sweeps around the city of Brighton, participants in the ‘Light Up The Dark’ 5km run will pull on their running shoes and flashing armbands.

-Everything looks different at night time and the thrill of charging through the city at night, focusing upon the beam ahead is perhaps one of the most exhilarating things you’ll ever do.

Attract the Race Participants:

-Core principals still apply: clear about what you stand for, coherent throughout the whole experience, keep on renewing and innovating.

– Meaningful brand :wrap themselves around consumers lives, understand a lot about them.

-Gateway into conversation with friend and family.

-Making the most of the hypo connected digital world we live in.

-Explosion of channels and conversations.