The University of Brighton Business School / Education Research Centre and the University of Sussex Centre for Innovation and Research in Children and Youth (CIRCY) present two events on
Co-production in social and market research
Weds 13th January 2016, Mithras House 150, Moulsecoomb Campus, UoB 10 – 11 am: Insight into digital marketing
(specifically for u/g and p/g Digital Marketing students, but all welcome).
Matt Arnold of The Gild will discuss Rapid Innovation Activator, a fast track innovation model built around digital tools and platforms, including social media and online community hubs.
1.30 – 1 pm: Roundtable on co-production processes
With Matt Arnold, Denise Hicks, Sevasti-Melissa Nolas, Liam Berriman, & Asher Rospigliosi
‘Co-production’ is something of a buzzword in both academic and market research, but what does it mean, what tools and methods does it involve, and what relevance does it have for contemporary social research?
Information about the speakers:
Matt Arnold is Executive Insight Director at brand consultancy The Gild and has previously worked across insight, innovation, and planning for global companies such as Microsoft, Orange, Unilever, Diageo, Bacardi, Coca-Cola, and Mars. Matt specialises in the area of co-creation. He works closely with digital influencers, industry experts and cultural commentators to broaden his understanding of the commercial and cultural context in which businesses live and grow. He is also working with academic institutions and business schools to help inspire the marketing stars of tomorrow.
Denise Hicks is a self-employed strategist who has worked across advertising and communications planning, brand strategy, innovation and new product development, qualitative research and trends analysis, for clients including The Guardian, NBC Universal, Diageo, Johnson and Johnson, Britvic, Unilever, Reckitt Benckiser, and the University of the Arts London.
At the roundtable, Matt and Denise will overview a classic co-creation process, exploring how in a 2-3 day process to get from blank sheet to finished prototypes, working closely with marketing teams, R&D, creative agencies, industry experts and consumers.
Sevasti-Melissa Nolas is Senior Lecturer in Social Work at UoS and the Principal Investigator of a European-funded study, Connectors, a cross-national and ethnographic longitudinal study exploring the relationship between childhood and public life. She will reflect on ‘co-production’ from a social psychological perspective drawing on her experience of collaborative working with children, young people, their parents, professionals and communities across the policy areas of youth inclusion, mental health, domestic violence, social work practice and politics.
Liam Berriman is Lecturer in Digital Humanities at UoS. He will talk about models of co-production with young people and how these are sometimes framed around particular (narrow) ideas of participation, drawing on his PhD research on design and participation in young people’s online spaces and subsequent studies.
Asher Rospigliosi is a principal lecture in Digital Marketing at UoB. He will draw on ideas relating to social media, user generated content and transmedia – as a field that offers a range of co-production affordances, for research, business, education and society.