Nintendo was founded in 1889 by Fusajiro. It is a Japanses Multinational National Corporation and one of the largest video gaming company globally
Nintendo’s website displays all their products. On desktop and mobile website, in the last six months, Nintendo has 56,900,000m total visists on their website. The purpose of the website is for demosntrate their products(games and consules) and enagage with customers. They recently partnered with Cuker to create interactive digital ads to capture the attention and engage with digital customers.
Macro-environment
The website must influence the culture of people but also need to attract and satisfy consumer needs
The company needs to make sure they ask the users for their permissions and must comply with GDPR. Additionally, there is legal ownership and legal property which the company must consider
Micro-environment
The main competitors of Nintendo are Sony and Microsoft. In fact, Sony has about 70% share in the market with Nintendo and Microsoft
The customers love to play video games. The average gamer is 35 years old and has been playing for 13 years. There is a diverse segment of gamers: students, employees, seniors mothers and father. Those segments helped to drive the gaming industry, thus Nintendo must make sure they retain their customers and build relationships with customers
Resources:
Cuker, 2020. Nintendo – Engaging Digital Shoppers. [online] Cuker Agency. Available at: <https://www.cukeragency.com/work/nintendo/> [Accessed 16 December 2020].
UKEssays. November 2018. Nintendo Market Analysis. [online]. Available from: https://www.ukessays.com/essays/marketing/marketing-research-through-analysis.php?vref=1 [Accessed 16 December 2020].