Nike’s Digital Marketing Presence – Project Report

Nike’s Digital Marketing Presence – Project Report Digital Marketing (DM) is “the promotion of products or brands via one or more forms of electronic media. Some advertising mediums that are part of the DM strategy can be the internet, social media or billboards, amongst several…

Eden Perfumes – The 7 Ps

The 7Ps of the Marketing Mix in Eden Perfumes The Marketing Mix is a “tool used by businesses and marketers to help determine a product or brands offering” (Professional Academy, 2018). E. Jerome McCarthy was the one to create the concept of the 4Ps in…

Eden Perfumes – Creating a persona

 CREATED PERSONA Name: Rain Dorne Background: University student studying International Business. Hopes to one day have her own coffee/book shop. Currently working in university halls. Demographics: Female, 19 years old, lives in a suburban area. Keyword research: Vegan, vegan products, vegan perfume, cruelty free, no…

Eden Perfumes

EDEN PERFUMES Eden perfumes was born in Brighton in 2013. Their product concept is based on creating new alternatives for the vegan community, creating fragrances that do not contain animal byproducts or test on them either. Eden sells and delivers worldwide, except to those countries…

How to cook pasta

How to cook pasta! Today’s blog post is about something that suprisingly many people struggle with. But worry no more! Here you can find the solution and get to your beloved bowl of pasta in just 6 simple steps: Fill up the pot with water….