Digital Marketing Analysis

Gaming industry and the unfair loot system


January 2018

How useful is social media marketing for businesses that primarily focus online advertisement for games companies?

What is Social media marketing? “Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool” (Rouse, 2017)  What are the key components of social media marketing (channel)? Audience Participation Managing social… Continue Reading →

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