wabi sabi

Macro trend 3

Wabi sabi was born in Japan and being spread around the world in the late 1900s. Characteristics of the wabi-sabi aesthetic include asymmetry, roughness, simplicity, economy, austerity, modesty, intimacy, and appreciation of the ingenuous integrity of natural objects and processes. People believe that perfection is a key to achieve a better place. However, natural beauty of life enhanced by a slight degree of asymmetry and imperfection. Furthermore, with the rapid development and changing of the world including economy, environment and life style, our planet circumstance will be lead to mechanization, indolence and non-nature. Thus, Wabi Sabi would be the top solution for the public balance our life in the near future.

Online Website

Comme Des Garçons

http://www.comme-des-garcons.com/
  • The design is catchy, avant-garde, conceptual.
  • An artistic online zine
  • Lack of interaction with user, unclear navigation
  • Not a website for online trading (with 5 pages of logo,photos and collapses)
  • Postmodernism: it is but it is not (it is brand online website but it is not)
  • Crucial Business Information
  • Mobile ready vision
  • Logo included


MAISON MARTIN MARGIELA

https://www.maisonmargiela.com/gb
  • Simple and convenience, highly interacted, clear navigation
  • Enough brand’s information and sources
  • Include MM6 (subbrand)
  • Same lay-out of menu bar through each page
  • Social media integration
  • Mobile ready vision
  • Online trading website
  • Logo included
  • Minimalism


 


Craig Green

https://craig-green.com/
  • Simple and convenience, highly interacted, clear navigation
  • Enough brand’s information and sources
  • Same lay-out of menu bar through each page
  • Social media integration
  • Mobile ready vision
  • Online trading website
  • Stockists and logo included
  • Minimalism


Vicktor and Rolf

http://www.viktor-rolf.com/
  • Simple and convenience, highly interacted, clear navigation
  • Enough brand’s information and sources
  • Same lay-out of menu bar through each page
  • Social media integration
  • Mobile ready vision
  • Online trading website
  • Logo included
  • Fashion artist
  • Concept store

nudewash

Macro trend 2

Whitewash has since narrowed to the slightly more specific sense of ‘deliberately attempting to conceal unpleasant or incriminating facts about (a person of organization)’, as Oxford Dictionaries define it. But the term has also inspired many ‘colourful’ variations. Most notable is greenwash. First attested in the 1980s, companies are guilty of greenwashing when they misleadingly present an environmentally responsible image (‘green’). Yet more recently, cancer activists have decried so-called pinkwashing, which is when companies market goods and services that support women’s health causes, especially breast cancer. Here, pink alludes to the pink ribbon, the symbol of breast cancer awareness.

woke

Macro trend 1

(adj) US informal alert to injustice in society, especially racism.

Like many words and phrases that capture a particular (political) zeitgeist, woke and stay woke have a meaning that is ever evolving and changing. Unfortunately for woke, its political meaning appears to have been removed in at least some contexts. Today, a search on Twitter reveals ‘stay woke’ being used in some tweets with its pro-black political meaning, but also being used in non-political, comical tweets. Because of the existence of this word has been forgotten since people removed it to avoid racism,

Racism was removed successfully at this time, thereby I believe in 2019 there will be no more discrimination between people. So Woke is the name for the trend with the hope that the future world with the balance.

 

 

BRAND DEVELOPMENT

SUBBRAND

SHIRT
COMME des GARÇONS SHIRT specializes, unsurprisingly, in shirts. French-made shirts are slashed, spliced, patched, deconstructed and then reconstructed in a continual exploration of how creative one can be within a relatively limiting sphere. Kawakubo, who oversees this line, has spoken before about this need for restrictions. In her 2013 interview with System Magazine she said, “(I) give myself limitations. Pursue a situation where I am not free… nothing new can come from a situation that involves being free or that does not involve suffering.” Although Kawakubo’s influence on SHIRT is less noticeable than her more hands-on approach with other sub-brands, such as Homme Plus, this tenet of hers is still apparent. The collection is augmented with a moderate collection of outwear, knitwear, trousers and accessories, as well as a basics range entitled SHIRT Forever and a more youthful off-shoot called SHIRT BOY.


Homme
One of two sub-brands designed by the man who will inevitably take over the reigns of COMME des GARÇONS, if Kawakubo ever does call it a day. Junya Watanabe’s Homme isn’t too removed from his own eponymous sub-brand, but gives a more demure menswear offering. Collections maintain a focus on classic pieces reinterpreted through the eyes of Watanabe, hence the occasional appearance of his signature patchwork style. Silhouettes are often more conservative, but this is often compensated for by unique fabrics and dye-treatments, as well as subtle, intricate detailing.


Junya Watanabe
Being awarded your own brand by Rei Kawakubo is an honour that is not bestowed upon many COMME designers. In 1978, Junya Watanabe was the first – and for quite a considerable time, the only – to work freely within under the brand’s imprint. The beauty of Watanabe’s sub-brand is that it is high fashion, yet immensely wearable, partly owing to much of his design being rooted in traditional Americana workwear and military-wear. But for all Watanabe’s wares may not seem as unconventional as Kawakubo’s, for example, his understanding of spectacle and always-stellar choice of soundtrack ensures that his show is one of the most anticipated of Paris Fashion Week Men’s.


Parfum
It is rumoured that Kawakubo was initially sceptical about introducing a fragrance range to COMME des GARÇONS’s burgeoning list of sub-brands – which is understandable for someone who has built her empire by eschewing the norm – but the brand’s Parfum label has been responsible for some of the most unusual and spectacular scents on the market. Parfum has continually sought to challenge convention, from their Synthetic range, which included one fragrance designed to smell like tar, to an Incense series, designed to recreate the aromas of some of the world’s most famous religious temples. The majority of these fragrances are made in Paris, with a select few (including the ever-popular Amazing Green and Wonderwood) being made under license by PUIG in Spain, who also work with the likes of Valentino and Prada. Since its launch in 1994, Parfum has collaborated with the likes of Monocle Magazine, Pharrell and Jun Takahashi of Undercover.


GANRYU
Having cut his teeth as a pattern cutter for Junya Watanabe – which, within the company, is regarded as one of the most demanding studios under the Comme umbrella – Fumito Ganryu was eventually awarded his own eponymous label. Launched in 2008, Ganryu presents a hyper-creative take on streetwear, reworking sweatpants and coach jackets to fit his androgynous aesthetic. Along with Homme, Ganryu is presented in Tokyo Fashion Week, requiring European and North American buyers to venture to Japan if they wish to stock the exciting, young designer.


PLAY
Adrian Joffe wears many hats: President of COMME des GARÇONS, overseer of the brand’s Dover Street Market empire, occasional-translator to Rei Kawakubo and her spouse. He is also responsible for guiding the brand to introduce some of COMME des GARÇONS’s most profitable sub-labels, like Wallet and PLAY. His effect has been to turn the Japanese brand from a profitable business into a $220 million powerhouse. PLAY, launched in 2002 under his stewardship, is one of the most accessible and affordable sub-brands, with products largely consisting of Filip Pagowski’s heart logo being applied to basic t-shirts and polo shirts.


Homme Plus
The crowning jewel amongst COMME des GARÇONS’s menswear offering, Homme Plus is a distillation of Kawakubo’s vision at its most pure. Established in 1984, the label is avant-garde in the extreme, challenging everything from gender norms to preconceptions of good taste. That said, it is this commitment to unbridled creativity that makes COMME des GARÇONS so unique. Each bi-annual showing – often held in venues as random and varied as underground car parks and hard-to-find art galleries – is treated with deep reverence by visiting press and buyers. Save for the army of COMME employees who watch the rehearsal the previous day, to allow them to prepare for the ensuing days of sales appointments, none of the attendees know what to expect, but they come expecting to be wowed.

2019Trend mood board

I want to create the trend board that bases on Japanese anime style.In term of Transhumanist hero, audiences will be reminded of Marvel and DC style. For example: Superman, Batman, X-men, etc. Moreover, their comic books is a treasure for every 80s, 90s kids’ in term of nostalgia. However,  this type of Transhumanism have become so ‘bait’ and mainstream, currently. No one cannot deny how amazing Marvel is but every films and TV series they made have the same story line without any strinking, startling aspect that will follow the audience. Thus, Japan anime could bring me numerous of ideas about this trend. I love the haunted feeling that Ghost in the shell and Paprika( Anime version) gave me. The film is end, the problem is solve but something is about to start. I really appreciate products and artworks that strongly inspired the public.

The macro trend I think that S/S19 by this Transhumanism is wearable technology. Easy and convenience to use, comfortable to wear. It is all about the experience with your garments.

Brand research development

From: Panel Discussion and Historical talk videos about Comme des garcons, Rei Kawakubo

Within half of century, Comme des Garcons is an outstanding brand that effect fas community successfully. The founder – Rei Kawakubo – Japanese designer is known as one of 10 masters in fashion industry. Her path for CDG is a unisex luxury clothes brand. At the same time, Kawakubo is a smart business woman who invented CDG Play (sub-brand) that bring CDG become more accessible. If your collections are improvised unusual people will be impressed with the outstanding designs, but quite unwearable then profit comes down, but just only following the trend to earn money critics will say u bored. Undoubtedly, Kawakubo is a master in balancing both requires. This research below will go through CDG and Kawakubo history briefly.

  • Kawakubo started with textile department manufacturer
  • 1960′ she studied the history of aesthetics
  • She worked as a stylist in 1967.
  • By the year 1973, after her graduation, she couldn’t find any clothes that fitted and satisfied her then she create her own brand CDG.
  • 1975 1st boutique was launched.
  • 1978 Comme des Garçons Homme Sub-brand in Tokyo
  • 1981, The Fashion show was in the stark contrast to the flashy cheek of the 80s: black shapeless garments with asymmetric hems and shredded fabric
  • 1989, the brand has been known for many year to make items that are not necessarily considered conventionally wearable to human beings in the F/W show in paris fashion weeks.
  • Kawakubo helped junya watanabe to launch the new line in 1992
  • kei ninomiya -Comme des Garçons black
  • In 1994 CDG branch out from its focus on clothing and released its first fragrance in 1998 Oduer 53 anti parfums, it is notable for its inclusion of 53 non-traditional notes such as: oxygen flash of metal, nail polish, cellulose, pure air of high mountain, the allure of the scent is not understood by this computational unit in the reference of others fragrances.
  • Comme des Garçons SHIRT
  • Collaboration with a Bathing ape, H&M 2008, Supreme, Filip pagowski, Fred perry, Nike, Lacoste,LV,etc.
  • 1995 Political fashion show with baggy stripe pajamas evocative off the prison uniforms in Auschwitz create outrage for all wrong reasons, shaved hair and stamped number on garment unveile 50 anniversary of the Holocaust=> no apologizing
  • 1996 collection by gap display window , began to experiment with new form of structure inserting basketball sized path as a deformity intended to highlight the actual over the natural by adding the extension. SHE BELIEVES SHE COULD CONTROL THE PERCepTION OF REALITY MAKING DEFORMITY SEEM AS CONVENTIONAL AS THE GAP LIGHT THAT HAD INSPIRED HER DESIGN
  • she wasn’t happy 2011 collection winter cryptic title is easily understood and deconstructed by critics as a journey through the seminal events
  • The Comme des Garçons PLAY line launched in 2002. The heart logo with eyes was design by Filip Pagowskhi
  • 2004 Rei Jeff Comme credited with originating the pop up store trend, introducing the label to cities around the globe. At the same time in 2004, she created dover street market with her partner agent that bring CDG to the public nicely, in term of branding commercial and creating a market for fashionistas who lives in cities that are the centre of fashion industry,
  • Magazine 90s called SIX
  • Not many know that COMME des GARÇONS operates the Gosha Rubchinskiy label entirely, including its production, sales, trademark, marketing and distribution. Having jumped into the business with no money, team or production means, the designer was running to London Fashion Week showrooms to present his handmade clothing from his own suitcase. A following period of depression put the fashion label on hold as Rubchinskiy struggled with attaining the means to run his brand until a friend introduced him to COMME Des GARÇONS president Adrian Joffe, the mastermind behind DSM.