Trend to photoshoot

“Transhumanism” and “nude-wash” are two potential macro trends, which influence the world in numerous departments including social science-humanity and fashion. “Transhumanism” is a notion about human biology and technological progress that originally is a science fiction subject. Through out the process, people devise a great deal of …. that could support and upgrade human life’s quality. Not only wearable technologies such as Apple watches, Xbox VR, but also electronic prosthesis. Undoubtedly, it is an ideal combination between technology and fashion that no one have done it successfully. “Nude wash” is a word, which is a protection and representation for “changing the appearance society” such as transgender, addicted to surgery, etc. In the late 5 years, transgenderation and plastic surgery have been popular, accepted and sympathized by the public, but not in a wide area. The trend is the first step that supports human exploring themselves by experiencing with new look.

The idea of the shoot for Spring/Summer 19 look book of Comme des Garçons reflects the future context, which is active wear and deformity art. But at the same time, it still has an elegant look through a camera vision, poses and background. Additionally, the concept of the shoot tend to be artistic that beyond fashion. The aim of the brand and trend were achieved by all the element of subjective and objective factors. First of all, the avant-garde and abnormal poses enhance the mother brand’s manifesto and the trends’ contents. It reflects how multi-functional and modifiable the garments are. Then with the new sub brand’s tendency is more about neutral-light colors, new photo editing is needed that is no longer similar to CDG old Black. Nonetheless, garments and materials that support the model evoke the trend in Spring/Summer 19 even more.

 

   

 

Campaign research

2017 Gucci meme campaign

Spring/Summer 2016 campaign was a brand new start that brings Gucci from the oblivion back to the fashion “runway”.Certainly, we could easily find Gucci on magazine, social media, and  street style fashion. Since it was not possible to continue with the same visual promotion such as posting a lookbook and photoshoot on social media and collaborating with a well known photographers, Gucci started a new strategy, which is more accessible and catchy.  First of all, due to the high density of appearance (mainstream), Gucci turns the unexpected disadvantage into meme style by using the brand photoshoots and digital collages with a description as a taunt and sarcasm. Consequently, the public enjoy it by that the brand could show the new collection and manifesto.Second, collaborate with young artists that had a reputation with their own works, especially John Yuyi with impermanent tattoos .

 

 

 

 

 

 

 

 

Quote

Global Color

In Spring  Summer 2019, there will be a tendency to accessible fashion. Color palate must be highly afford the demand from mass consumer. Thus, neutral shades is the right answer to serve any require such as imperfect body shape, easy to mix and match, etc. At the same time the color must provoke the spring and summer context. It is a time to forget about the color of the blue sky and ocean, the pink ice cream scoop and the green coconut leaves, we should fine new notion for summer colors. The color should adopt more symbolic meaning with the new focus on ‘nude’ influences.

NEUTRAL

NUDE

Global Material 2019

2017 is going to be a year of collaboration of high-en, trendy Fashion brand with sport brand: CDG x nike,  Supreme x The North Face, etc. Therefore, I believe that in 2019 most of fashion design brand will get used to making their own active wear. Expect to see softer and more sensually tactile products emerge, enhanced with the distinctive range of lusters plus an essential aspect of comfortand heavenly touch coming through. The focus on function ranges from UV protection, quick dry, moisture management and cooling technologies to compliment trans seasonal performance. High tenacity continues to encourage a new generation of very tough fabrics and trims that have a soft and sensual approach, while the natural and synthetic sectors continue on their course of hybridization.

FIBERS, YARNS & FINISHES

  • High tenacity yarns
  • Graphite-inspired strength – 200 time finer than a human hair
  • Textured reflectivity – update the traditional at surfaces and look to texture
  • Natural, manmade and synthetics fibers all feature as blending partners
  • Classics including gabardine and twill are updated in lighter weights with hightenacity yarns for enduring products
  • Featherweight rip stops – super light and consider moire and coloredmembranes for finish
  • Tough membranes and coatings – for shell-like protection
  • Glassy aspects through cooling technology
  • Multi functional yarns and finishes for added performance
  • Yarn and finishes cooling technologies
  • A renewed look at lightweight plastic trims and accessories with superstrength through new ingredients in the molded structure – settable siliconeand new super strength polymers
  • Polyamide waterproof

FOCUS ON….

  • Offering high level convenience
  • Anti-rip, anti-snag, anti-slip and cut resistants single jersey
  • Lightweight spring summer insulation – recycled synthetics plus added ingredients for enhanced wellbeing
  • Bio synthetic insulation for summer delivery in hybrid blends with recycled polyester
  • Lighter weight performance fabrics that enhance the pursuance of a sport as well as offering high level protection
  • High power compression fabrics for base layers and anatomical support
  • Nylon/polyamide warp knits with integrated compression zones, selvedge finishes, clean cut function
  • 360° stretch wovens with high tenacity for fit, performance and greater flexibility in movement
  • Zippers with a light but tough appearance

TARGET MARKETS

  • Temperate zone
  • Out/indoor

IMAGINE

HIGH TENACITY • ROBUST • TOUGH • HARD CORE • SOFT TOUCH