Creative big data project launched

Entrepreneurs, business people and artists are backing a £1.3m project to boost business growth in the Sussex-to-London region.

They packed the project’s launch at the University of Brighton’s School of Media in Edward Street, Brighton, and heard how the scheme will combine the skills, assets and resources of creatives, technologists and data scientists to generate new business growth in the Coast to Capital region.

Digital Research & Innovation Value Accelerator or ‘DRIVA Arts DRIVA’ enables technology small and medium-sized enterprises (SMEs), creative arts practitioners and cultural organisations to benefit from personalised funding opportunities, resources and expertise, innovation events, mentoring and a chance to win cash awards, alongside real time access to big data from Gatwick Airport.

Speaker Dr Martin De Saulles, Principal Lecturer at the University’s School of Computing, Engineering and Mathematics, said: “The project is an exciting opportunity for small businesses to experiment with some massive and unique data sets. I’m looking forward to seeing what types of business models emerge as participating companies innovate with Gatwick data.” Read More

Getting ahead in the digital sector

Talent Talks is a series of regular careers-focused events from Wired Sussex which culminate in a large, annual three-day festival in June called Talent Fest, designed to give job seekers a platform to meet and connect with some of the best digital, media and technology companies in Sussex, as well as get top careers advice from those working in the digital sector.

Here’s what Wired Sussex have to say about this up-coming event:

For this Talent Talks event, Wired Sussex and a range of guest speakers will be sharing practical advice, tips and strategies to finding work in the digital, media and tech sector.

We’ll discuss the broad range of careers available, offer practical advice on how to find new work opportunities, stand out from the crowd and connect with the right people. Read More

February Codefest event

We had a great turnout at this month’s Codefest which took place on Friday, with students from a range of computing and engineering subject areas taking part.

Students were set tasks, either ten challenges for “advanced” or five challenges for “beginners”, that had to completed within two hours. They had to reverse engineer the question based on test cases for each challenge –  focused on logic, maths and programming skills, to provide the solutions.

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Students win Paxton scholarships

Two Brighton students have won prestigious scholarships at global technology company Paxton.

Computing students Annabel Spain and George Livas will undertake a three-month paid work placement in which they will take part in technology research that will form the final-year project of their degree course.

The students will also receive £10,000 towards their university fees.

Read More

Brighton Digital Festival

Brighton Digital Festival is now in full flow with loads of exciting events and talent.

From free workshops run by BlockBuilders – a non-profit initiative founded by Brighton graduates where 7-17 year olds can redesign their own way through Minecraft –  to the Uncommon Natures art exhibition showcasing finalists of the Lumen Prize for Digital Art featuring slime mould , there is a lot going on!

Not to be missed is the SheSays Brighton – The Future Female 2018 event tonight. Five inspiring women speakers, who are major decision-makers and influencers in the industry, will be sharing their knowledge and passion as part of the event which starts at 6pm Sallis Benney Theatre – it’s not too late to book!

 

 

Brighton SEO – keeping me up-to-date

brighton seoI’ve just got back from another interesting Brighton SEO conference. I started going to these twice yearly (April and September) events a few years ago when there were only a couple of hundred people attending. At today’s event there were about 3,500 attendees, 9 different streams and over 90 speakers all packed into the Brighton Centre. It’s a great way to find out the latest thinking in the digital marketing world and chat to practitioners from across the industry. I usually bump into current and former students and today was no exception. In terms of content, the conference has moved on from focusing on what marketers need to do to rank more highly in search results to include social media marketing, pay per click (PPC), AI and machine learning marketing applications, ecommerce and regulatory matters. I always recommend my students attend the event as tickets are free if you are quick off the mark (the free tickets normally all go in a few minutes!).

I could only stay until the lunch break but I’ve come away with some exciting ideas for updating my undergraduate and postgraduate digital marketing modules at the University of Brighton for the 2017/18 academic year. These include:

  • running workshops on implementing structured data to improve search rankings and results listings;
  • running some in-class demos of voice search using the Amazon Echo and Google Home devices and exploring what the implications of voice search are for marketers;
  • helping students understand the importance of the Google Knowledge Graph and what it means for search, particularly voice search;
  • running some demonstrations of the application of AI to search using services such as Pinterest’s “Shop the Look” and “Lens” and Google’s Translate service for images;
  • helping students understand the range of data sources which marketers can use to improve the application of analytics to market research and targeting. I think there will be some overlap here with my interest in the Internet of Things (IoT).

So, plenty of ideas to keep me busy over the next few months.