Computing and Media Careers Fair 2016

University of Brighton Careers FairOn the 2nd March 2016, the University of Brighton held a Computing and Media Careers Fair on its Moulsecoomb campus. 22 companies had stands, all looking for talented computing and media graduates. I interviewed a few of them to find out what they did and the types of skills they are looking for from our graduates.

 

It was an excellent opportunity for our students to chat informally with recruiters from a wide range of local, national and global companies, including IBM, Brandwatch, Capgemini, Deloitte, West Pier Studio and ZenithOptimedia.

ZenithOptimedia

Kate Conroy (left), Talent Resourcing Manager and colleague from ZenithOptimedia

A common theme amongst a number of the recruiters was a need for graduates with analytical skills, particularly around big data. I suspect this will be a trend for the next few years as companies try to gain a competitive advantage from the all the data they are collecting, particularly from the web and connected devices.

Digital Marketing – a look into the future

Brighton is blessed with a thriving digital media scene. As well as the job opportunities this offers to our graduates there are also lots of events where industry experts share their experiences and knowledge.

Ogilvy-One

OgilvyOne Worldwide’s Dayoan Daumont talking about the potential of artificial intelligence to shape digital marketing

Last night I went to an event organised by Wired Sussex as part of the Digital Catapult initiative of which the University of Brighton is a key stakeholder. The event was titled, Real-time, Place-based Digital Marketing and brought together some leading thinkers and entrepreneurs to talk about the work they are doing and the future of digital marketing.

As the title suggests, the theme was how new technologies such as virtual reality, augmented reality and location-based services are changing the way marketers and advertisers connect with customers.

Amazon Dash

Wifi-enabled smart buttons for one-click ordering of branded products from Amazon

I found  Dayoan Daumont’s keynote talk particularly interesting. Dayoan is Innovation Director at OgilvyOne Worldwide, one of the world’s leading advertising agencies. He showed us how some brands are using new technologies such as virtual reality to connect with customers but made the point that ultimately these technologies have to offer something tangible which the customer actually wants. For example, the Amazon Dash buttons aim to make the reordering of staple household items easier through the single click of a button. Although the Dash buttons are a relatively crude attempt to drive sales by Amazon, they point the way to how technology can become embedded in everyday items to remove friction from transaction processes.

Looking further into the future, Dayoan argued that artificial intelligence (AI) initiatives such as Google’s AlphaGo and IBM’s Watson will change how companies learn about our behaviour. It is likely that, based on the knowledge which Google is building up about our online and offline behaviour, we will not need to type or speak our search requests as the company will know what we want before we do. Whether this is something to look forward to or be worried about is another matter.

UX Camp Brighton

UX BrightonWe’re proud to be a sponsor of UX Camp Brighton which takes place on Saturday 19th March 2016 at City College Brighton. According to the organisers:

This popular ‘unconference’ is for anyone involved or interested in user experience design, user research, interaction design, information architecture, usability, accessibility and other associated fields.

Attendees either run or participate in 20 minute sessions, such as talks, demos or discussions. No headliners, no product pitches, just a friendly (if intense) event focused on sharing, socialising and learning new stuff.

At the University of Brighton we have a tradition of teaching a range of User Experience (UX) courses and modules with strong demand for graduates with these skills.