This page concerns using the CMS to assist in issues around marketing. Topics covered:
Tracking pages and campaigns
As you will be aware, we can track what users are doing on our site using Google Analytics.
A lot of things are set up to track by default, including
- Which pages people visit (and how many people)
- Where people came from
- Clicks on email links
- Clicks on CTAs (including the CTA text)
- Clicks on megamenu items
- Clicks on PDF download links
- Someone filling in a form on the site (however please see below….)
Whilst the ‘out of the box’ tracking will meet most needs, if you are interested in reporting on something very specific it is a good idea to speak to the Digital Services Team in advance as we may be able to configure the tracking to make reporting easier.
A good example of this would be forms – whilst we track form submissions by default, isolating your specific form in the reporting is ‘a bit of a pain’ – it is much (much) easier to set up tracking for your form so that you can instantly access it via the reporting.
It should also be noted that setting up tracking retrospectively is not possible (hopefully for obvious reasons…) therefore please let us know before your campaign*/event etc goes live.
*If you are wanting to track a campaign, don’t forget to put trackable links on your adverts!
Social media image
Some pages have the option to add a social media image – this enables you to specify what image is used when you share the page on social media. If the page does not have this option ask the web team if it is possible to add it.
You will find the field towards the bottom of the metadata.
You will need to prepare the image file and publish it.
To create the image: find the image you want to use in the CMS, click on it and click Create Variation. Then if you drag on it to make a cropping box of any random size, you can then change the numbers on the right-hand side so the cropping box becomes 300 x 157 pixels. Then move it around to the right position and save it. You’ll need to re-edit the variation afterwards so you can approve it.
Then you paste in the URL of the image location. The page will then need to be published for this to work.