The importance of new technologies for digital marketing

The information inside an organisation is really important and can often be a source of problem. Even if IKEA is a successful organisation the idea of socialization can improve its statistics by anticipating some problems that could be really important in the future. IKEA is a globalized organisation that needs to understand the demand of the customers. To do it, the company has to use new technologies in the way of improving its socialization.

How to do it

The Digital Development team at Inter IKEA systems works with the Socializers which is an agency. Both they created the Listening Hub which summarizes the opinion that consumers share on different sites on the Internet. The positive thing about this platform is its customizable aspect. Besides, the platform allows the organisation the opportunity to connect all business units and so the communication inside the organization is improved.

 

 

The main goal

The goal is that the information would flow faster so that the organisation can undertake solutions fastly. Because the opinion of customers is important this idea of filtering conversations may allow the company to take into account their opinion fastly. We know the organisation is based in many countries around the world, the hub will provide IKEA with the capacity of being in line with all its entities and its stakeholders.

Critics

The way IKEA is thinking about its future proves that even if organizations which are successful, they can always improve themselves. In this case, IKEA is using the communication as a real way to improve its activity by taking into account opinion of customers.