Language of advertising

An 80’s night a The haunt the Haunt in Brighton

For my print advertisement I have decided to take on the 80’s night at the Haunt in Brighton. As the flyer is an advertisement for the nightclub I used both a metaphor and added intertextuality from the popular film ‘Batman’ and ‘Saturday night fever’- by having the Batman Signal changed to the popular dance move in Saturday night fever as well as having the slogan “Na na na na na na na na DISCO” as a replacement for ‘BATMAN’ because Disco is the most popular thing assassociated with the 80’s.

I also decided to add the metaphor ‘let your feet do the talking’ as a way to imply that it’s a nightclub (to stop any confusion) with the theme of dancing by taking the saying which is popular so understood by mostly everybody. By choosing this, it also is an imperative to make the reader want to come to the night and dance as it’s a persuasive devise, as well as using the second person pronoun ‘you’ to specifically include the person reading it.

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