Product:

Bamboo clothing provide a product that is first and foremost sustainable in the way it is sourced and produced, by using bamboo in their clothing material they can reduce the carbon footprint of their product. It is this factor that gives Bamboo Clothing their unique selling point (USP).

Price:

Bamboo Clothing have gone for a premium pricing model with their clothing range coming in more expensive than the clothing industries market leaders. This pricing model is however supplemented not only by the USP but also by the additional benefits they offer as part of the price such as free shipping, returns and exchanges which is not always included by other manufacturers.

Promotion:

Bamboo Clothing promote through a range of social media channels as well as inorganic search criteria. These methods allow Bamboo Clothing adverts to appear for people who often search around the topic of sustainability or clothing. This method of push advertising is a good way to get you target consumer group looking at your products leading to increased sales.

Place:

Bamboo Clothing makes all of its sales online which is fitting for their target market, with sustainable clothing predominantly appealing to a younger more environmentally considerate market online advertising and sales is in line with this groups purchasing habits. The secondary benefit to trading online is the lowering of organisational overheads due to the fact the cost of a retail premises has been eliminated.

Physical Evidence:

Bamboo Clothing does not have much in the way of physical evidence as they trade online, their only tangible piece of evidence is their website which is professional and looks appealing. This gives the consumer confidence in the company as they have invested in the part of their business the consumer interacts with likely leading to increase sales.

People: 

Bamboo Clothing make it clear the company was founded by one university student and everything has grown from there, this makes the company feel more in touch and organic to a consumer. With the additional staff seeming helpful and polite throughout their website the people at Bamboo Clothing are a clear asset to the company.

Process:

Bamboo Clothing make a range of environmentally sustainable fabrics for their clothing, with transparency towards the content and production process of all mentioned. Process is part of the USP for Bamboo Clothing and because of this they are keen to share the process each garment of theirs undergoes before reaching the consumer.