We are the first university in the country to launch a campaign to cut sugar consumption – and are being backed by Jamie Oliver.
The renowned chef, who launched the Sugar Smart drive, has sent staff and students a message of support as the university joins with Brighton & Hove City Council in its Sugar Smart City campaign.
Jamie Oliver sent our university’s 23,000 students and staff the following message: “I’m hugely excited that the University of Brighton is joining the Sugar Smart campaign. It’s brilliant to hear that you are introducing a levy on sugary drinks to help raise awareness about the long-term damage too much sugar can have on our health, and empowering us all to reduce it in our diets. We’re facing a growing obesity crisis; with more than four million people in the UK diagnosed with type-2 diabetes, the need for action is more urgent than ever. Students of all ages need to be more aware of the dangers sugar consumption can have on our long-term health.
“I really believe that we need a comprehensive strategy to turn the tide of diet-related disease and get back on track. It’s not about banning sugar altogether – a piece of cake for a special treat is totally fine, but we need to understand that by reducing the way we eat and drink sugar, we can have a huge impact on improving our health. Paired with regular exercise and a healthy, balanced diet, we can all lead a healthier, happier life.”
The university intends introducing initiatives over the next academic year to raise awareness of sugar consumption and hidden sugar, including the introduction of a 10p levy on the price of sugary drinks. The money raised will be used to fund food education schemes for the university’s students.
This ties in with research being carried out by some our team in PABS.
Dr Claire Marriott, Senior Lecturer in the university’s College of Life, Health and Physical Sciences, is leading new research with Professor Adrian Bone, Professor of Cell and Molecular Biology, and Dr Wendy Macfarlane to find new ways to help people understand the need to cut back on sugar in order to avoid obesity and related conditions.
She said the problem was urgent: “Obesity and Type 2 diabetes are inherently linked and the complications associated with both can be very serious. For example, Type 2 diabetes is the leading cause of amputations, with over 135 related operations a week. In addition to the personal cost, which should not be underestimated, tens of millions of pounds are spent in Brighton and Hove alone to treat people with Type 2 diabetes. Nationally, 10 per cent of the entire NHS budget is spent treating this disease and associated complications.”
To see a video about Jamie Oliver’s campaign, go to: https://vimeo.com/141049331
For more information on the university’s work in this area, visit the university website.
And to read more about this story Read More