tourism | School of Business and Law

Ground-breaking research project between universities deemed ‘Euro-visionary’

School of Business and Law lecturer, Dr Barbara Grabher, has recently contributed to a research project, commissioned by the British Council, that explores the impact of Eurovision 2023. The ‘ground-breaking research’ was lead by the University of Hull, in collaboration with the University of Brighton, the University of Glasgow, and Royal Holloway (University of London)….

Italian Ministry of Tourism advertisement

Student work: An Italian destination marketing campaign critique

The School of Business and Law’s Destination Marketing module is an optional module for a number of courses, including Marketing Management BSc(Hons) and International Business Management BSc(Hons). The module explores the ways in which destination marketing is about much more than simply the marketing of tourist destinations. It looks at how destinations differentiate themselves from…

Guest lecture and research exchange with leading critical event scholar

The Tourism, Hospitality, and Events Research Excellence Group welcomed Professor David McGillivray from the University of West Scotland to conduct a guest lecture and research exchange on critical event studies. Professor McGillivray is a leading scholar in the field, with extensive expertise in critical event studies. He is the co-editor of the Routledge Critical Event…

Emma Thurlow, Business and Sales Manager at the Brighton Centre

Guest lecture on business tourism and events in Brighton

Business and Sales Manager at the Brighton Centre, Emma Thurlow, visited Elm House to speak to our postgraduate tourism and events students. She spoke to master’s students on our Globalisation, Society and Culture module about the value of business tourism and events to Brighton’s economy. The Brighton Centre is the oldest purpose-built convention centre in…

Tourism and events students visit market-leading international travel event

Our tourism and event students recently visited the World Travel Market (WTM) at ExCel London on a field trip. WTM is the market-leading international travel event that unlocks business opportunities for inbound and outbound tourism professionals. The annual event is one of the largest corporate business events of its kind. Students were joined by Jamie…

Tourism alum shares advice for securing a grad job with current students

The marketing team at VisitBrighton came to Elm House to speak to our tourism students about their marketing strategy and campaign activity. Students welcomed Charlotte Barrow, Senior Marketing Executive at VisitBrighton, and Lilli Pullan, Marketing Officer at VisitBrighton and former International Tourism Management with Marketing BSc student. Lilli joined the VisitBrighton team over the summer,…

Former tourism student gives guest lecture on destination marketing organisations

Lyn Trapano, a former tourism student, visited our current cohort to talk about the purpose of destination marketing organisations. Lyn graduated from the University of Brighton in 2001 and now works as the Partnership and Visitor Services Manager at Visit Brighton. She came and spoke to our first-year International Tourism Management BSc students about statistics…