Brighton Business School

Inspiring journeys to work

Picture of Professor Jeff French

“Lets get ahead of the game” – the paper pushing for an effective Covid-19 vaccine strategy

University of Brighton professor and social marketing expert Jeff French has contributed to a paper which is advising governments on how to encourage vaccine uptake, should one emerge. The paper, titled ‘Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy’, highlights 10 key points which governments should consider when deciding how to roll…

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winning poster design - The price of Oranguatans Lives

Making friends and learning about CSR through the BBS Annual Poster Competition

First-year students recently took part in our annual BBS Poster Competition. The aim of the competition is to get students working together to create a presentation and poster on a theme within their first-semester topic, Corporate Social Responsibility (CSR). Our 2017 poster competition invited submissions from all students from business management and marketing courses, with…

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The promise of pizza

The promise of pizza encouraged University of Brighton students to increase their recycling and to reduce waste by more than 25 percent. Becca Melhuish, the University’s Environmental Officer (Sustainable Behaviour and Engagement), ran a recycling competition in halls of residents and scored students on how well they recycled. The best recyclers were awarded prizes, mainly…

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Campaigns can cut drunken advances

Research by the University of Brighton has shown than publicity campaigns can help combat alcohol-fueled sexual contact. Dr Matthew Wood, our lectures on our Social Marketing PGCert, teamed up with Professor Paurav Shukla from Essex Business School to evaluate a campaign by the alcohol education charity Drinkaware. The charity decided to tackle what is a growing…

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Josselyn Jara: tips for SMEs on improving your website

Josselyn Jara is a Business BSc(Hons) student, taking our optional Digital Marketing module in her final year. I wanted to share her blog post, which forms part of her coursework, on how SMEs can improve their websites. The Internet has transformed business marketing to promote via a website, blogs, email, and social media (Marketing Donut,…

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Free Access for Students to Brandwatch Analytics

Entrepreneurs, marketers and sales teams all need to understand how today’s digitally empowered consumers reach and interact with their brands, and their competitors. Ben Hackett from Brandwatch recently led a guest lecture to students on how to understand online conversation and data can inform marketing decisions. Insights powered by social media Brandwatch specialise in providing insight…

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Business School lecturer wins inaugural award for social marketing paper

The Business School is proud to announce that one of our principal lecturers, Matthew Wood has won an award from the Australian Association of Social Marketing (AASM) for an article published in the Journal of Social Marketing. The committee deemed Matt’s article, Marketing Social Marketing to have had the most impact on the discipline of social marketing….

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