Marketing | School of Business and Law

Guest talk today from co-founder and Chief Marketing Officer of SkinNinja

At 1pm today we are welcoming alumni, Charlotte Morris, who will be speaking to our students about how her degree set the foundations for her career. Charlotte graduated from the BA(Hons) Retail Marketing degree programme (Eastbourne Campus) in 2006 and over the last 12 years has held a number of senior marketing roles including Direct…

image of Sugru repairing an iphone charger cable

Market entry exercise making easy work of buying Christmas presents

As part of their International Strategy module, members of the 2017/18 Brighton Business School MBA cohort were given just three hours to deliver a market entry strategy for Sugru and its amazing mouldable glue product… which is amongst Time Magazine’s 50 Best Inventions. The students analysed two potential geographical markets and considered a range of…

New partnership with Management Training Specialists

Each year we hold two prize-giving events to recognise the achievements of our students. These events are sponsored by local and national businesses. We caught up with Sean McPheat, Managing Director of one of our most recent sponsors, management training specialists, MTD Training. “MTD Training are absolutely delighted to be starting an on-going relationship with Brighton…

Véronique Boulocher-Passet (University of Brighton’s Business School), Sabine Ruaud (Edhec Business School), and Marie-Catherine Mars (Edhec Business School) receiving their award for Wikicells.

Writing winning case studies

Congratulations to Véronique Boulocher-Passet for another successful AFM/CCMP Case Writing Competition. Véronique Boulocher-Passet is a Marketing lecturer on our MBA and Masters courses. In 2016, Véronique’s case study “Wikicells” was awarded Best Educational Case Study by the Association Française de Marketing (AFM) and Centrale des Cases et Medias Pedagogiques (CCMP). Following on from last year’s…

Don’t panic and find just any job!

We’re catching up with our alumni to find out how their time at Brighton is helping them in their careers. We caught up with Bobbi Simmonds, who studied our four-year Business Management with Marketing BSc(Hons) and is now a Sales and Retail Intern at NBCUniversal Media. Can you give our students three tips for finding…

The promise of pizza

The promise of pizza encouraged University of Brighton students to increase their recycling and to reduce waste by more than 25 percent. Becca Melhuish, the University’s Environmental Officer (Sustainable Behaviour and Engagement), ran a recycling competition in halls of residents and scored students on how well they recycled. The best recyclers were awarded prizes, mainly…

5 Top tips for retailers using push notifications

As part of this module students are required to create their own blog analysing how digital technology is transforming marketing. They have a lot of freedom to pick technologies and topics that interest them. Some postings are really good. I enjoy reading them as I often learn. Whether it is practical examples of companies using…

Big Data for Small Businesses: Data Strategies to Measure Your Business

Jack Cook, a final year Business Management with Economics BSc(Hons) student, took our optional Digital Marketing module. As part of students’ coursework for the module, they are required to write a blog, investigating the use of social media and the internet. Jack’s recent blog post “Big Data for Small Businesses: Data Strategies to Measure Your Business”…

Josselyn Jara: tips for SMEs on improving your website

Josselyn Jara is a Business BSc(Hons) student, taking our optional Digital Marketing module in her final year. I wanted to share her blog post, which forms part of her coursework, on how SMEs can improve their websites. The Internet has transformed business marketing to promote via a website, blogs, email, and social media (Marketing Donut,…

Building trust online: how can newly developed e-commerce sites obtain great customer testimonials?

How do we go about obtaining customer testimonials? This blog post by Ben Dale, a Business Management BSc (Hons) student taking our Digital Marketing module, explores how you can do just that. This post forms part of Ben’s coursework for this module. Customer satisfaction Obtaining quality customer testimonials all starts with having a customer focus and fulfilling…