Brighton Business School

Inspiring journeys to work

MBA Marketing Masterclass: the benefits of using the case study method

Dr Véronique Boulocher-Passet, Senior Lecturer in Marketing In teaching marketing to the MBA students, my choice naturally heads towards using the case method, which has endured as an effective teaching tool in business education for more than a century. A case study, or case, describes an actual situation and involves a decision, a challenge, an opportunity,…

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