School of Business and Law

Inspiring journeys to work

The promise of pizza

The promise of pizza encouraged University of Brighton students to increase their recycling and to reduce waste by more than 25 percent. Becca Melhuish, the University’s Environmental Officer (Sustainable Behaviour and Engagement), ran a recycling competition in halls of residents and scored students on how well they recycled. The best recyclers were awarded prizes, mainly…

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Campaigns can cut drunken advances

Research by the University of Brighton has shown than publicity campaigns can help combat alcohol-fueled sexual contact. Dr Matthew Wood, our lectures on our Social Marketing PGCert, teamed up with Professor Paurav Shukla from Essex Business School to evaluate a campaign by the alcohol education charity Drinkaware. The charity decided to tackle what is a growing…

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Could computer vaccines start a new approach to preventing cyber-attacks?

  Shutterstock By Paul Levy, University of Brighton There were 638m attempted ransomware cyber-attacks in 2016, according to one report. And with several high-profile attacks already committed this year, the numbers for 2017 may be even higher. Perhaps it’s time then for a new approach to tackling cyber-attacks, one that focuses not on defending against…

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How to improve the buying experience for your customers?

  A bad buying experience can cost your organisation in a big way! We’ve all had the experience of trying to buy a product but abandoning the purchase out of frustration! I don’t have a figure for the UK, but in the US, poor customer experiences result in an estimated $80 billion loss by US…

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aerial view of the Moulsecoomb campus

5 Top tips for retailers using push notifications

As part of this module students are required to create their own blog analysing how digital technology is transforming marketing. They have a lot of freedom to pick technologies and topics that interest them. Some postings are really good. I enjoy reading them as I often learn. Whether it is practical examples of companies using…

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Picture of award winners

Brighton Business School lecturers receive excellence award

Each year the University of Brighton give students and staff the opportunity to nominate colleagues and lecturers recognising them for their work with students. This year, we are proud to say that two of our Brighton Business School lecturers were given awards for their teaching excellence. Congratulations to all colleagues for their outstanding efforts which…

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Clearing: Call us on 01273 644000

Clearing Information Days 2017

Good luck to everyone receiving A-Level results today! If your exams have gone differently from the way you expected, or you have had a change of heart about the course you want to do then Clearing can be a great way to start that journey. Our Clearing hotline is open. Call us on 01273 644000 Full…

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New £9000 scholarship for Business Students

The University of Brighton is partnering with Equiniti, a world leading financial services company, to offer a new scholarship programme for final year students. The scholarship will give a student the chance to complete their final year research project and work for Equiniti, which provides finance and administration services and technology solutions to businesses. This…

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Big Data for Small Businesses: Data Strategies to Measure Your Business

Jack Cook, a final year Business Management with Economics BSc(Hons) student, took our optional Digital Marketing module. As part of students’ coursework for the module, they are required to write a blog, investigating the use of social media and the internet. Jack’s recent blog post “Big Data for Small Businesses: Data Strategies to Measure Your Business”…

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