Brighton Business School

Inspiring journeys to work

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Tamara Labelle: Proud to be a graduate of Brighton Business School

Our alumni have been providing us with an update on their careers since graduating from Brighton Business School. Tamara Labelle, graduated in 2013 with a 1st in Business Studies with Marketing. “I left Brighton University three years ago, and am now working as a Product Marketing Manager for a pet insurance company.  I design the marketing strategy and…

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Prizegiving 2016: Recognising students’ achievements

On 28 July, Brighton Business School held its annual prize-giving ceremony. Sponsored by local businesses and accrediting bodies, the ceremony celebrates and rewards the achievements of outstanding first, second and final year students. 

Business School lecturer wins inaugural award for social marketing paper

The Business School is proud to announce that one of our principal lecturers, Matthew Wood has won an award from the Australian Association of Social Marketing (AASM) for an article published in the Journal of Social Marketing. The committee deemed Matt’s article, Marketing Social Marketing to have had the most impact on the discipline of social marketing….

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Guest Lecture: The Role of PR in Search Marketing

This week, students taking the Digital Marketing module attended a guest lecture delivered by Simone Stevens and Stephen Baker from Propellernet. Simone and Stephen discussed why earned links and social shares are important, and the differences between traditional PR and digital PR. They shared some practical examples of ‘push’ tactics (proactively building links one-by-one) and ‘pull’…

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Student tweets make business sense

By Lauren Wheatley, Business Management BSc(Hons) student During a recent digital marketing workshop, we were asked to look at our email inboxes to detect good use of personalisation within emails. Does the company bombard you with random emails or do they specifically want to know you and your past/potential consumer habits? The emails that I chose were…

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On the frequency and intensity of hurricanes in Brighton

By Kevin Turner Typhoon Haiyan hit the Philippines on November 8th 2013. The final death toll is still not yet known, but is expected to be in the region of 8,000 people. Millions of people have been affected by damage to property and are in need of urgent aid to survive. Haiyan is considered to…

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European Conference on Social Media to open with a challenge to the hype around Big Data

Farida Vis, research fellow  at the University of Sheffield and widely acknowledged expert on social media, data journalism and citizen engagement has agreed to open the first European Conference on Social Media in Brighton, July 2014 (#ecsm2014). Her talk will “chart the evolution of research on social media, which now spans many disciplines and many…

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