Identifying young people’s social media preferences
On 28 June, our Business e-Learning (BeL) research group held its annual Social Media Showcase at...
Category Archives: Marketing
Emerging themes (and how to get recruited) in the digital industry
On 15 June, twenty Brighton Business School students studying our Marketing and Business degrees attended...
The digital transformation of online shopping
Our digital marketing module lecturer, Asher Rospigliosi, was recently interviewed for BBC’s programme ‘Invented...
Tips on how to build authentic relationships with local influencers, encouraging them to promote your business
Beth Nicholson, Business Management with Marketing BSc(Hons) student, is taking our digital marketing optional module. As...
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No this isn’t spam! But it is a great example of one of our Digital...
Personalised ads and avoiding ‘creepiness’ in targeted advertising
Rhys Johns, a Law with Business LLB(Hons) student, is taking the digital marketing module – I wanted...
Digital Marketing Analysis: A student’s blog on fashion retail giants capturing millennials
This time of year is when I have the pleasure of reading and marking...
Making the grade: top tips from lecturers on exam revision
Our Student Support Guidance Tutor team have spoken to several lecturers to get their...
Managing stress at exam time: Top student tips
We spoke to our students to compile the top six things to do to...
Working with Jellyfish on digital transformation
There’s no doubt that the internet has changed our lives, both in terms of...
