Brighton Business School

Inspiring journeys to work

How to improve the buying experience for your customers?

  A bad buying experience can cost your organisation in a big way! We’ve all had the experience of trying to buy a product but abandoning the purchase out of frustration! I don’t have a figure for the UK, but in the US, poor customer experiences result in an estimated $80 billion loss by US…

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aerial view of the Moulsecoomb campus

5 Top tips for retailers using push notifications

As part of this module students are required to create their own blog analysing how digital technology is transforming marketing. They have a lot of freedom to pick technologies and topics that interest them. Some postings are really good. I enjoy reading them as I often learn. Whether it is practical examples of companies using…

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Clearing: Call us on 01273 644000

Clearing Information Days 2017

Good luck to everyone receiving A-Level results today! If your exams have gone differently from the way you expected, or you have had a change of heart about the course you want to do then Clearing can be a great way to start that journey. Our Clearing hotline is open. Call us on 01273 644000 Full…

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Big Data for Small Businesses: Data Strategies to Measure Your Business

Jack Cook, a final year Business Management with Economics BSc(Hons) student, took our optional Digital Marketing module. As part of students’ coursework for the module, they are required to write a blog, investigating the use of social media and the internet. Jack’s recent blog post “Big Data for Small Businesses: Data Strategies to Measure Your Business”…

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Josselyn Jara: tips for SMEs on improving your website

Josselyn Jara is a Business BSc(Hons) student, taking our optional Digital Marketing module in her final year. I wanted to share her blog post, which forms part of her coursework, on how SMEs can improve their websites. The Internet has transformed business marketing to promote via a website, blogs, email, and social media (Marketing Donut,…

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Digital Marketing Student Blog: How to effectively increase your permission based email marketing database for a small food business

Following Beth Nicholson’s last post, I wanted to share her excellent blog on permission based marketing. Permission based email marketing Permission based email marketing was introduced due to the increasing amount of ‘spam’ emails that were being received by customers (Ellis-Chadwick & Doherty, 2012). It is now the law in England to obtain the recipients’ permission…

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Building trust online: how can newly developed e-commerce sites obtain great customer testimonials? 

How do we go about obtaining customer testimonials? This blog post by Ben Dale, a Business Management BSc (Hons) student taking our Digital Marketing module, explores how you can do just that. This post forms part of Ben’s coursework for this module. Customer satisfaction Obtaining quality customer testimonials all starts with having a customer focus and fulfilling…

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Survey screen

Identifying young people’s social media preferences

On 28 June, our Business e-Learning (BeL) research group held its annual Social Media Showcase at the South East Big Bang Fair. Each year, our stand is manned by our Business and Marketing students, giving them to the opportunity to exhibit their Digital Marketing coursework to over 8000 schoolchildren between 9-13 years, helping them to understand how social…

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Students at Jellyfish's offices

Emerging themes (and how to get recruited) in the digital industry

On 15 June, twenty Brighton Business School students studying our Marketing and Business degrees attended an Open Day at the Jellyfish Digital Marketing Agency’s office in Brighton. The visit was the latest event in the ongoing relationship being developed by the Business School with Jellyfish that is enabling students to gain insight from one of The…

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