Brighton Business School

Inspiring journeys to work

The Bottom Line not The Flat Line: How to evaluate your success and your risks with your PPC Campaign | What Sarah Did

Paid media is the most popular form of digital marketing right now (Kapoor et al., 2016), and as investing in PPC is one of the key marketing channels proposed by Chaffey (2015) and can be integral to your marketing plan. However, before you embark on a PPC campaign, know the hallmarks of success and the…

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picture of Zoe Ashworth with Asher Rospigliosi

Tales from the cutting edge of online retail marketing

To help celebrate International Women’s Day our Business Management, Marketing Management and Law students were invited to hear from Business graduate, Zoe Ashford. Zoe graduated from Brighton Business School in 2003 and has since gained over 12 years’ experience from senior digital marketing positions within the Arcadia Group, Debenhams, John Lewis and more recently as…

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Image of Midgie Thompson

Inspiring students to step up to their greatness and live their dreams: Midgie Thompson

Keeping with the theme of International Women’s Day, we wanted to introduce another of our lecturers, Midgie Thompson. Midgie teaches on our Creativity in Business module, which is available as an optional module to all of our undergraduate students. Midgie is also a triathlete, preparing for her first half-ironman triathlon in July this year! On which…

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Guest talk today from co-founder and Chief Marketing Officer of SkinNinja

At 1pm today we are welcoming alumni, Charlotte Morris, who will be speaking to our students about how her degree set the foundations for her career. Charlotte graduated from the BA(Hons) Retail Marketing degree programme (Eastbourne Campus) in 2006 and over the last 12 years has held a number of senior marketing roles including Direct…

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How to shop smarter this Christmas – tips from our innovation expert

Shutterstock Paul Levy, University of Brighton Record smartphone sales on Black Friday suggest this Christmas is set to be another festival of innovative gadgets for consumers worldwide. Christmas stockings will be overflowing with phones, tablets, laptops, VR headsets, digital assistants, robots, drones and a lot more. But innovation doesn’t just have to be in the…

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Scholarship opportunity for Marketing students through Circle Research

The B2B market research company, Circle Research, has launched its 2018 scholarship programme. Now in its second year, the Circle Research Scholarship programme is now open for applications until 1 June 2018. The winner of the Circle Research Scholarship will receive a £1,000 contribution to your fees. To be eligible you will: have been offered a…

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Tapiwa Moffatt

New partnership with Management Training Specialists

Each year we hold two prize-giving events to recognise the achievements of our students. These events are sponsored by local and national businesses. We caught up with Sean McPheat, Managing Director of one of our most recent sponsors, management training specialists, MTD Training. “MTD Training are absolutely delighted to be starting an on-going relationship with Brighton…

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The promise of pizza

The promise of pizza encouraged University of Brighton students to increase their recycling and to reduce waste by more than 25 percent. Becca Melhuish, the University’s Environmental Officer (Sustainable Behaviour and Engagement), ran a recycling competition in halls of residents and scored students on how well they recycled. The best recyclers were awarded prizes, mainly…

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Campaigns can cut drunken advances

Research by the University of Brighton has shown than publicity campaigns can help combat alcohol-fueled sexual contact. Dr Matthew Wood, our lectures on our Social Marketing PGCert, teamed up with Professor Paurav Shukla from Essex Business School to evaluate a campaign by the alcohol education charity Drinkaware. The charity decided to tackle what is a growing…

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How to improve the buying experience for your customers?

  A bad buying experience can cost your organisation in a big way! We’ve all had the experience of trying to buy a product but abandoning the purchase out of frustration! I don’t have a figure for the UK, but in the US, poor customer experiences result in an estimated $80 billion loss by US…

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