Brighton Business School

Inspiring journeys to work

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Building trust online: how can newly developed e-commerce sites obtain great customer testimonials? 

How do we go about obtaining customer testimonials? This blog post by Ben Dale, a Business Management BSc (Hons) student taking our Digital Marketing module, explores how you can do just that. This post forms part of Ben’s coursework for this module. Customer satisfaction Obtaining quality customer testimonials all starts with having a customer focus and fulfilling…

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Yay! It’s time to go to work!

In a recent interview with Sussex Chamber of Commerce’s member magazine Business Edge, our Creativity in Enterprise module leader, David Foster, highlights common symptoms of a business working sub-optimally, affecting staff morale: environmental – the cleanliness of the working environment, desk-space, availability of parking etc. emotional – the absence of camaraderie, or not feeling valued cultural –…

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Tania Davies on joining through Clearing and making lifelong friends

Tania Davies successfully graduated in 2016 with a degree in Business Management with Economics, after joining the University through clearing after a sudden change of heart “I am proud to be a Brighton Business Graduate because without the support of the Brighton Business School I would never have secured a position at one of the…

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Survey screen

Identifying young people’s social media preferences

On 28 June, our Business e-Learning (BeL) research group held its annual Social Media Showcase at the South East Big Bang Fair. Each year, our stand is manned by our Business and Marketing students, giving them to the opportunity to exhibit their Digital Marketing coursework to over 8000 schoolchildren between 9-13 years, helping them to understand how social…

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Students at Jellyfish's offices

Emerging themes (and how to get recruited) in the digital industry

On 15 June, twenty Brighton Business School students studying our Marketing and Business degrees attended an Open Day at the Jellyfish Digital Marketing Agency’s office in Brighton. The visit was the latest event in the ongoing relationship being developed by the Business School with Jellyfish that is enabling students to gain insight from one of The…

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Tips on how to build authentic relationships with local influencers, encouraging them to promote your business 

Beth Nicholson, Business Management with Marketing BSc(Hons) student, is taking our digital marketing optional module. As part of this module, Beth’s blog talks about how to use influencers to promote your business. Tips on how to build authentic relationships with local influencers, encouraging them to promote your business (without the monetary sum) There has been a distinctive shift…

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$$XXX Buy Viagra NOW! XXX$$: Cutting through the chaos of email marketing so you can boost your open and click-through rate – no junk in this trunk | Eden’s Blog Central

No this isn’t spam! But it is a great example of one of our Digital Marketing module student’s blogs. Eden, a Business Management BSc (Hons) student, blogs about how to boost open and click rates when using direct email marketing.  

Personalised ads and avoiding ‘creepiness’ in targeted advertising

Rhys Johns, a Law with Business LLB(Hons) student, is taking the digital marketing module – I wanted to share with you his blog post on what to avoid when personalising advertising.

Image of student and lecturer at Chinese new year celebrations

Volunteering at the Chinese Educational Development Project

All of our Business Top-up students have the opportunity to volunteer as part of their course. Yiting Hu, Business Top-Up BSc(Hons) student, volunteered to help the Chinese Educational Development Project in Brighton. Yiting tells us about her experiences volunteering. The Chinese Educational Development Project- CEDP was established in 2000, which is aim to support Chinese community of…

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Digital Marketing Analysis: A student’s blog on fashion retail giants capturing millennials

This time of year is when I have the pleasure of reading and marking blog posts by students who are studying Digital Marketing (an optional module in their final year). As part of this module students are required to create their own blog analyzing how digital technology is transforming marketing. They have a lot of…

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