Richard James

Brighton Business School Law Network launch

We were delighted to see more than 70 alumni, current students, business people and staff gather for the launch of the Brighton Business School Law Network on 20 March at Mithras House. Professor Aidan Berry, dean for Brighton Business School, welcomed attendees who included judges, lawyers and business experts, before handing over to the evening’s…

Guest Lecture: The Role of PR in Search Marketing

This week, students taking the Digital Marketing module attended a guest lecture delivered by Simone Stevens and Stephen Baker from Propellernet. Simone and Stephen discussed why earned links and social shares are important, and the differences between traditional PR and digital PR. They shared some practical examples of ‘push’ tactics (proactively building links one-by-one) and ‘pull’…

Stand Out from the Crowd – Law Careers Question Time

‘Stand Out from the Crowd – Law Careers Question Time’ was an opportunity for law students to learn more about their profession. The event followed the same format as BBC Question Time, with students putting their questions to the panel of legal professionals. It took place in December 2013 and was chaired by Zoe Swan,…

On small earthquakes in Sussex

By Kevin Turner, Principal Lecturer, Brighton Business School The controversial technique called hydraulic fracturing or ‘fracking’ has transformed US oil and gas output with major benefits for the economy and particularly manufacturing industry. A recent report by the consultancy IHS cited in The Economist [1] predicts a $533 billion boost to US GDP by 2025…

Student tweets make business sense

By Lauren Wheatley, Business Management BSc(Hons) student During a recent digital marketing workshop, we were asked to look at our email inboxes to detect good use of personalisation within emails. Does the company bombard you with random emails or do they specifically want to know you and your past/potential consumer habits? The emails that I chose were…

Welcome to the School of Business and Law blog

Welcome to the blog for the School of Business and Law at the University of Brighton. Subscribe this blog for regular updates on our work including our research activities, comments on news stories and updates on what our staff, postgraduate and undergraduate students and alumni are doing. We hope this will help give an insight into the…