Brighton Business School

Inspiring journeys to work

MBA students gain insights from founders

As part of our MBA International Strategy module we work with our local business partners to help students understand how successful entrepreneurs approach new market entry challenges. Recently, our Brighton MBA students visited two local companies, PVL and the Learning People. The group had dedicated time with the founders of both companies as well as a venture capital…

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image of Sugru repairing an iphone charger cable

Market entry exercise making easy work of buying Christmas presents

As part of their International Strategy module, members of the 2017/18 Brighton Business School MBA cohort were given just three hours to deliver a market entry strategy for Sugru and its amazing mouldable glue product… which is amongst Time Magazine’s 50 Best Inventions. The students analysed two potential geographical markets and considered a range of…

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