School of Business and Law

Inspiring journeys to work

Personalised ads and avoiding ‘creepiness’ in targeted advertising

Rhys Johns, a Law with Business LLB(Hons) student, is taking the digital marketing module – I wanted to share with you his blog post on what to avoid when personalising advertising.

Digital marketing analysis: A student’s blog on fashion retail giants capturing millennials

This time of year is when lecturers in the School of Business and Law have the pleasure of reading and marking blog posts by students who are studying Digital Marketing (an optional module in their final year). As part of this module students are required to create their own blog analysing how digital technology is…

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On the frequency and intensity of hurricanes in Brighton

By Kevin Turner Typhoon Haiyan hit the Philippines on November 8th 2013. The final death toll is still not yet known, but is expected to be in the region of 8,000 people. Millions of people have been affected by damage to property and are in need of urgent aid to survive. Haiyan is considered to…

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Learning lessons from the crash: how the study of economics can move on

By Rob Hayward With economics students in Manchester in revolt and economists gathering in London to launch an alternative to the traditional teaching of economics, it is clear that there is widespread dissatisfaction with the state of the subject. Many, including the Queen, blame economists for not anticipating the financial crisis and the credit crunch….

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