We challenged first-year business students to come up with ideas for new products/services with an ethical or sustainability element. Our Brighton Business School students embraced the opportunity and endeavoured to pioneer new business ideas that would make a difference to society and the environment.
In teams, students developed their ideas as part of an extended project, conducting market analysis, market research, as well as planning for product development, digital marketing, HR/OB and financial needs.
A year of intensive work culminated in the teams pitching their business plans. Think ‘Dragon’s Den’, quite like that. Then, the very best teams were selected for our ethical showcase event on 30 April 2019. Teams had just ten minutes to communicate their ethical business idea to a panel of local entrepreneurs, business people and academics.
On the panel, Julie Fowlie, Deputy Head of the Business School, was joined by John Harris, Brighton Entrepreneur, and Natalie Dean, Brighton Business School graduate and SAP Applications Consultant at Cap Gemini in Worthing, and Business course leaders, Andrea Benn and Andrew Grantham. Big thanks to everyone on our ethical showcase panel for their time and commitment to business education.
Congratulations to all the teams presenting at the showcase and especially to ‘Reconnect’, the overall winners, with their innovative and ethical business idea for the homeless.