Sarah Mclellan, one of our Business Management with Marketing student’s graduating this week has produced a blog for her Digital Marketing module. Below is an excerpt from her post ‘The Search Marketing Circus: How you can tell your website it optimised for Search Engine Optimisation’. You can view this, and her other posts on her blog here – there are some excellent tips for small businesses.
In what is a progressively digitally-fluid world, the fight for Google’s top spot is becoming increasingly challenging as Google’s twice-daily algorithm updates keeps SEO’ers on their toes – from the most recently coined ‘Fred’ algorithm and beyond. Thus it is imperative that website owners take a proactive rather than reactive approach towards their search engine optimisation (SEO) to ensure their website is keeping up with the competition.
So what is SEO?
Search Engine Optimisation (SEO) looks at how you can affect your website’s search ranking through organic search results (Chaffey, 2015) and use this to improve your ranking against your competitors. It is generally accepted the higher your rank on the search results the page, the more visitors you will receive to your website (Chaffey, 2015).
The bottom line is: the better your website is built through copy and structure, the better it will perform in the search engine.