Brighton Business School

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Campaigns can cut drunken advances

Research by the University of Brighton has shown than publicity campaigns can help combat alcohol-fueled sexual contact. Dr Matthew Wood, our lectures on our Social Marketing PGCert, teamed up with Professor Paurav Shukla from Essex Business School to evaluate a campaign by the alcohol education charity Drinkaware. The charity decided to tackle what is a growing…

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Could computer vaccines start a new approach to preventing cyber-attacks?

  Shutterstock By Paul Levy, University of Brighton There were 638m attempted ransomware cyber-attacks in 2016, according to one report. And with several high-profile attacks already committed this year, the numbers for 2017 may be even higher. Perhaps it’s time then for a new approach to tackling cyber-attacks, one that focuses not on defending against…

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Brighton’s top in UK for entrepreneurship thanks to our MBAs!

The office broking service Instant Offices analysed data from Companies House for its survey and compared it against population estimates and business growth to determine which UK cities are the most entrepreneurial. Placing Brighton and Hove first, it said: “Brighton has clinched top spot, with its strong creative industry. There’s definitely something in the air and the…

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How to improve the buying experience for your customers?

  A bad buying experience can cost your organisation in a big way! We’ve all had the experience of trying to buy a product but abandoning the purchase out of frustration! I don’t have a figure for the UK, but in the US, poor customer experiences result in an estimated $80 billion loss by US…

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aerial view of the Moulsecoomb campus
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