Brighton Business School

Inspiring journeys to work

Digital Marketing Student Blog: How to effectively increase your permission based email marketing database for a small food business

Following Beth Nicholson’s last post, I wanted to share her excellent blog on permission based marketing. Permission based email marketing Permission based email marketing was introduced due to the increasing amount of ‘spam’ emails that were being received by customers (Ellis-Chadwick & Doherty, 2012). It is now the law in England to obtain the recipients’ permission…

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Professor Denis Towill

Honouring Professor Denis Towill of Cardiff Business School

Earlier this month I was delighted to give the Denis Towill Memorial Lecture at an alumni event for members of the Logistics Systems Dynamics Group (LSDG) of Cardiff Business School. The event was attended by former PhD students and current members of the research unit. LSDG was founded by Professor Denis Towill, an aeronautical Control…

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Building trust online: how can newly developed e-commerce sites obtain great customer testimonials? 

How do we go about obtaining customer testimonials? This blog post by Ben Dale, a Business Management BSc (Hons) student taking our Digital Marketing module, explores how you can do just that. This post forms part of Ben’s coursework for this module. Customer satisfaction Obtaining quality customer testimonials all starts with having a customer focus and fulfilling…

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Yay! It’s time to go to work!

In a recent interview with Sussex Chamber of Commerce’s member magazine Business Edge, our Creativity in Enterprise module leader, David Foster, highlights common symptoms of a business working sub-optimally, affecting staff morale: environmental – the cleanliness of the working environment, desk-space, availability of parking etc. emotional – the absence of camaraderie, or not feeling valued cultural –…

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Tania Davies on joining through Clearing and making lifelong friends

Tania Davies successfully graduated in 2016 with a degree in Business Management with Economics, after joining the University through clearing after a sudden change of heart “I am proud to be a Brighton Business Graduate because without the support of the Brighton Business School I would never have secured a position at one of the…

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Survey screen

Identifying young people’s social media preferences

On 28 June, our Business e-Learning (BeL) research group held its annual Social Media Showcase at the South East Big Bang Fair. Each year, our stand is manned by our Business and Marketing students, giving them to the opportunity to exhibit their Digital Marketing coursework to over 8000 schoolchildren between 9-13 years, helping them to understand how social…

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